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Photography Off the Scale is out
Our book Photography Off the Scale is out and available! Edited by myself and my FAMU colleague Tomáš Dvořák it offers an interdisciplinary perspective on the scale and quantity of images in contemporary visual culture. From the mass-image to post-photography, AI to online visual culture, planetary diagrams to LIDAR, the breadth of topics is wide. The book emerges from our Operational Images and Visual Culture project (FAMU, Prague – and funded by the Czech Science Foundation, 2019-2023).

Here are the really nice blurbs from Lev Manovich, Lisa Parks, and Peter Szendy:
“Among the many fundamental changes taking place in contemporary photography and media culture, probably the most important are changes in scale. The new magnitude of image production, the instant global dissemination of billions of new images, and the adoption of AI that turns these images into big data are only some examples of how the visual has been “scaled up” in the 21st century. Now we finally have a first book that rethinks the history and theory of photography through the lens of scale – and connects this concept to a range of others including measure, politics, gender, subjectivity, and aesthetics.”
– Lev Manovich, Presidential Professor, The Graduate Center, City University of New York
“Someone takes a picture somewhere in the world. Such a trivial action is multiplied by a trillion. Or much more, since the majority of pictures today are produced by machines for machines. This collection of essays brilliantly explores the unheard-of effects of scale on the ontology of photography and it touches upon the sublime of the infinity of digital images.”
– Peter Szendy, Brown University
“This book’s refreshing and much needed take on photography cuts through the infoglut and explores the apparatus, infrastructure, and operations of contemporary pictures. Addressing everything from snapshots to machine vision, Photography Off the Scale unfurls a vital field of technology, politics and aesthetics reshaping the world.”
– Lisa Parks, Distinguished Professor of Film & Media Studies, University of California-Santa Barbara
With Tomáš, we wrote a substantial introduction outlining the stakes of the approach – how it relates to scholarship in photography and links it to key questions of digital culture – and we are really pleased with the whole lineup of the book:
Introduction: On the Scale, Quantity and Measure of Images
Jussi Parikka & Tomáš Dvořák
Part I: Scale, Measure, Experience
1. The Mass Image, the Anthropocene Image, the Image Commons
Sean Cubitt
2. Beyond Human Measure: Eccentric Metrics in Visual Culture
Tomáš Dvořák
3. Living with the Excessive Scale of Contemporary Photography
Andrew Fisher
4. Feeling Photos: Photography, Picture Language and Mood Capture
Michelle Henning
5. Online Weak and Poor Images: On Contemporary Feminist Visual Politics
Tereza Stejskalová
Part II: Metapictures and Remediations
6. Photography’s Mise en Abyme: Metapictures of Scale in Repurposed Slide Libraries
Annebella Pollen
7. The Failed Photographs of Photography: On the Analogue and Slow Photography Movement
Michal Šimůnek
8. Strangely Unique: Pictorial Aesthetics in the Age of Image Abundance
Josef Ledvina
Part III: Models, Scans and AI
9. On Seeing Where There’s Nothing to See: Practices of Light Beyond Photography
Jussi Parikka
10. Planetary Diagrams: Towards an Autographic Theory of Climate Emergency
Lukáš Likavčan & Paul Heinicker
11. Undigital Photography: Image-Making Beyond Computation and AI
Joanna Zylinska
12. Coda: Photography in the Age of Massification
Joan Fontcuberta & Geoffrey Batchen
The book is published by Edinburgh University Press and is part of their Technicities book series. A special thanks to Elise Hunchuck for her outstanding expertise in helping us to fine-tune the writing and to Abelardo Gil-Fournier for the cover image that comes from his project Bildung.
For any inquiries about the book, review copy requests, etc, please contact me or Tomáš.
Touch, Click, and Motion: Archaeologies of Fashion Film After Digital Culture
Submitted! The final version of our introduction article with Caroline Evans for the special issue “Archaeologies of Fashion Film” is now in with the journal. Forthcoming in Journal of Visual Culture, the text – and the issue – emerge from the AHRC project that I posted about earlier (the project ran 2017-2019) – here’s the original (not updated anymore) project website. Below the abstract of our article.
Caroline Evans and Jussi Parikka
Touch, Click, and Motion: Archaeologies of Fashion Film After Digital Culture
This article functions as the introduction to the theme issue on Archaeologies of Fashion Film. The text introduces fashion film as a genre and as a historically dynamic form of audiovisual expression that we approach through fashion history, media archaeology, and new film history. While introducing key concepts and approaches, we propose a form of ‘parallax historiography’, a term emerging from Thomas Elsaesser’s work, that links different time periods from early cinema to recent digital platforms, even ‘post-cinema’. The introduction makes references to the contributions in this issue that address historical conditions of emergence, marginal voices in the historical record, and unexcavated archival materials; and the issue shows how they all contain feedback loops or recursive traits that resonate in contemporary practice where infrastructures of platforms and data frame the moving image. Fashion film is thus seen as both a historical and a constantly practiced audiovisual form of expression that is not contained in its own industry genre, although that industry should not be ignored either. This article then helps to set the stage for acknowledging the current accelerated change in contemporary fashion communications, and offers visual cultural insights in order to rethink new modalities of fashion, film and bodies in motion.
The issue also contains articles by Marketa Uhlirova, Nick Rees-Roberts, Marie-Aude Lous Baronian, Lucy Moyse-Ferreira, and Wanda Strauven.

Oberhausen interview
Here’s a new video interview, done for the Oberhausen film festival. Click below the image to get to the video where we discuss viruses, digital culture, masks, and more. The book Digital Contagions is one starting point but we end up in many other areas too.
Masks
We wrote with Yiğit Soncul a text on facial masks and masking. While masks are especially now such a hot topic, Yiğit’s PhD research on visual politics of masks from 2019 has become even more timely. Funnily enough, only recently, in mid March, Conversation publication platform responded to us that they found the topic of cultural politics of masks “a little bit niche for the broad general audience.”
You can find our text on Paletten art magazine’s site.
In Conversation with Geocinema
The Digital Earth fellowship program enabled me to work with Solveig Suess and Asia Bazdyrieva from Geocinema over a half a year period, and here’s a podcast conversation we recorded (with a big hat tip to Jessika Khazrik) recently. We discuss Geocinema project and their work in China relating to the Digital Belt and Road, and their methodologies of (feminist) filmmaking, audiovisual aesthetics of infrastructure, geopolitics and more. Their work resonates strongly with what is the core of the Digital Earth program’s theme:
“Digital Earth’ refers to the materiality and immateriality of the digital reality we live in – from data centers to software interfaces, and rare minerals to financial derivatives. Earth is dug, excavated, and ripped apart to extract the fundamental materials that keep the computational machine running – oil, coltan, sand, rubber, lithium form the material basis on which digital reality is built. At the same time, digital technologies enable new modes of circulation and extraction, of information and data.”
For me, the fellowship scheme linked also nicely to the Operational Images project that has recently started. I also recently discussed their work in relation to questions of Farocki’s operational images/Sekula’s instrumental images, and what sort of resonances and dissonances there exists in these conceptualisations and methods of moving and still images that concern automation, remote sensing, infrastructure, and large-scale systems. My next plan is to write some of these thoughts up into an article.
Have a listen and share with others who might be interested!
In Search of Media: Remain
I am excited to announce that our co-authored booklet Remain is now out and available via University of Minnesota Press and Meson Press (Open Access PDF). Together with Rebecca Schneider, and Ioana Jucan who wrote the introduction, we were offered the term “remain” to respond to as part of the series of investigations as to “terms of media” in contemporary context. From the book’s description and with two blurbs from Joanna Zylinska and Steven Shaviro:
In a world undergoing constant media-driven change, the infrastructures, materialities, and temporalities of remains have become urgent. This book engages with the remains and remainders of media cultures through the lens both of theater and performance studies and of media archaeology. By taking “remain” as a verb, noun, state, and process of becoming, the authors explore the epistemological, social, and political implications.
“What emerges in this short book is a theory of media as that which remains. Mediating deep time with temporarily fossilized moments in our cultural history, the book’s multivoice narrative raises important questions about human responsibility for matter and other matters.”
— Joanna Zylinska, Goldsmiths, University of London
“This book spells out the ways in which past media and past practices continue to haunt and inflect our present social and technical arrangements.”
— Steven Shaviro, Wayne State University
For paperback, see University of Minnesota Press page.
For Open Access, see Meson Press page.
Operational Images project funding
Some news: I am happy to announce that we have won a large grant for our proposal “Operational Images and Visual Culture” with colleagues at FAMU, photography department, part of the Academy of Performing Arts, Prague. Funded by the Czech Science Academy, our research team will engage with contemporary visual culture, photographic theory and the notion of operational images that stems from Harun Farocki’s work. The project is not solely focused on Farocki but the concept of the operational – sometimes translated as operative – image becomes one of the guiding lines of inquiry that facilitates useful, interesting and alternative ways to understand media archaeology of technical images (as patterns, as measurement, as instructions etc.) and contemporary practices of photography. Automated, instructive, algorithmic, measuring and non-representational images are here part of our focus that stems from some of the discussions of past year’s of media, film and visual theory.
FAMU has a great reputation, not least as a renowned film school and I have had the pleasure of collaborating especially with Dr. Tomáš Dvořák over the past year on other projects already. Stay tuned for updates from our Operational Images project and please get in touch if you have any questions!
The Project’s FAMU website for further info.
Post-Anthropocene Fashion
“…fashion cycles now follow the rate of Moore’s Law … ” — Liam Young on the Hyperface project (Hyphen Lab + Adam Harvey). This article features in the Machine Landscapes publication; I am thinking about this in the context of our Archaeologies of Fashion Film project which while being mostly focused on early cinema, has an angle to questions of post-cinema of fashion too. Hence, one cannot avoid how the question of movement of images has shifted to include aspects of data and not merely how the image is something we watch, but something that watches back, reverses the assumed order of address; hence, also, textiles as digital surfaces feature into this lineage as part of an alternative “archaeology” of cinema as part of apparatuses of surveillance and military, of targeting and camouflage.
The Hyperface scarf