Do Some Evil
It’s the opposite to “do no evil”, a call to think through the dirty materiality of media. Trick, deceive, bypass, exploit, short-circuit, and stay inattentive.
Hence, it is not only about “evil objects” as I perhaps myself have focused on (in Digital Contagions, and in other places), even if such objects can be vectors for and emblematic of stratagems of evil media. Evil media studies focuses on strategies that are mobilized as practices of theories. These strategies reach across institutions, and hence it is no wonder that Geert Lovink recently flags this as one approach through which to energize media studies.
Or more formally – Evil Media Studies “is a manner of working with a set of informal practices and bodies of knowledge, characterized as stratagems, which pervade contemporary networked media and which straddle the distinction between the work of theory and of practice”, write Andrew Goffey and Matthew Fuller in the chapter by the same name in The Spam Book.
For me, the attraction in Goffey and Fuller’s call is that it is material – material that is dynamic, non-representational, machinating and filled with energies that flow across software, social and aesthetic.
- Bypass Representation
- Exploit Anachronisms
- Stimulate Malignancy
- Machine the Commonplace
- Make the Accidental the Essential
- Recurse Stratagems
- The Rapture of Capture
- Sophisticating Machinery
- What is Good for Natural Language is Good for Formal Language
- Know your Data
- Liberate Determinism
- Inattention Economy
- Brains Beyond Language
- Keep Your Stratagem Secret As Long as Possible
- Take Care of the Symbols, The Sense Will Follow
- The Creativity of Matter
(the list from “Evil Media Studies” by Goffey and Fuller, in The Spam Book: On Porn, Viruses and Other Anomalous Objects From the Dark Side of Digital Culture, eds. Parikka & Sampson, Hampton Press 2009).