Archive for the ‘post-fordism’ Category

Tetris: The Training Ground

June 2, 2009 4 comments

I am for sure not the only one wishing Tetris a happy 25 year old birthday, but still, the game has deserved it. Its addicting, fun, and indeed: with no purpose in itself. Sounds familiar? Almost like everyday life, except the fun bit.

It’s also a wonderful piece of living media archaeology, especially now in the midst of the boom concerning “casual games”. That’s of course what mobile entertainment was/is supposed to be, but also all those small, simple games that you can just pick up / log into, and end as casually as you started them. Like mobile games, they are meant to kill the couple of minutes between chores, the tube trip to work place, or back, or the time while waiting for your date who is late.
Casual. Does not demand much attention, but enough to keep the game going. Addictive, but to a degree that it can be indeed left alone for a while. Part of the fragmented everyday routine, so that it can add an extra scale of fragmentation and hence act as a “training ground” for the crucial skills of contemporary work sphere: flexibity, readyness for changes, quickly shifting temporalities, etc.
I would be actually tempted to exaggerate that Tetris was an early crucial phase of this training — not only the senso-motorial skills that it and a bunch of other early games imposed on the user; but also in terms of its place as part of the everyday media sphere. I think Friedrich Kittler referred somewhere to discos as the training ground for future wars (the ability to react to impulses, maneuver in spaces defined by quick paced sonic and visual rhythms, etc.), but perhaps Tetris and other early games were the crucial training for our computerized post-Fordist sphere.

That’s actually what I quite often find lacking in some of the even brilliant Italian and Italian inspired writers of post-Fordism: a meticulous and accurate analysis of the network and computer society that contributes and frames those themes that Virno, Lazzarato, Negri, Hardt, etc. are offering. I know Bifo gets closer to this topic, but I feel that on this front, there is a huge amount to be done.

As a bonus, click here for 5 classic Tetris adverts! Hilarious stuff.
See also the Guardian story on the topic.

>Cultures of Creativity With No Talent: Cola-Olli

>As usual, I missed something that most of the country is following, this time Britain’s Got Talent. I was not too bothered about who Susan Boyle is, or the various “talented” Brits featured on the show such as the Stavros Flatley, even if, only too late, I started thinking about this in the context of the banality of talent shows more generally. How do such talent shows relate to the hype on “creative cultures”?

The origin of my interest was through a Finnish “talent” or actually a world record attempt TV-show, a low-budget show with completely average Finns trying to break records that probably never even existed. In terms of Youtube-

popularity, one of them broke the record all right: the so-called “Cola-Olli.” For the first time, he was featured in the programme in November 2006 when he tried to drink 1,5 litres of Coca Cola in approx. 45 seconds. Well, most of Finland knows by now that the guy never made it, and he had to interrupt the “test” after some two glasses with the almost by now legendary words: “ei pysty, liian hapokasta” — “can’t do this, too acid.” Cola-Olli became an instant ridiculed hit on Youtube (poor guy), which did not stop him from becoming a celebrity. Apparently, he was asked to perform on festivals and reappeared in the same TV-show later on only to lose a Cola-drinking duel with another talented young man.
In any case, we ended up talking with my friend Pasi Väliaho about Cola-Olli as an indexical character of the post-Fordist culture of “creativity.” The quotation marks around the word creativity are much needed. What such events of TV-shows are incidental of, is a culture of paradoxical loops of failure and insignificance, and we never reached a conclusion whether Cola-Olli was to be remembered for his complete failure or because that his attempt had no significance anyway. (Of course, as Milla reminded me, one of the contexts for Cola-Olli are the various eating competitions etc. especially in the US, that work as a certain kind of a potlach-culture, or turning the act of consumption into a celebrated talent when you stuff your mouth with a ridiculous amount of eggs, butter and whatever food-like substance!).
As a mock up of any celebration of cultures of creativity, or creative industries, or in a tongue in cheek fashion of Paolo Virno’s idea of the generic capacities of the human being (such as communication, language, creativity etc.) as the defining biopolitical engine for current culture, Cola-Olli was phenomenal. How about such TV-shows and acts that carry no kind of talent — more of an incapacity for anything, an acclaimed talent for something that is in any way easily negligible. Why should we care if someone can drink 1,5 litres of coke in 45 seconds, or if someone has a good attempt of being a good unicycling act (Britain’s Got Talent) or if someone thinks they can dance like Michael Jackson (BGT again) is worthwhile paying attention to. With such examples, and the whole concept, it becomes much more interesting to start thinking about the framing modes of attention, the attention economy, of such acts, than any potential skill, lack of skill, or interest in peculiar talents. If Musil wrote about the The Man Without Qualities as an emblematic figure of modernity, surely The Man Without Talent in this supposed culture of creativity is an updated version of the central character which is the engine for the discourse of “everyday talent.” I am not in any way agreeing with the silly elitism of people such as Andrew Keen (“The Cult of the Amateur”), but just proposing how such examples are voicing another kind of a viewpoint to the creative industries.
Quite often we find the reference to the logic of publicity and visibility as the defining force behind such programmes – the Warholian idea of every person having his or her 5 minutes of fame. However, perhaps it has to do as much with a rethinking of the whole notion of creativity and actually revealing something about the post-avantgarde sphere of Creative Cultures that we are dealing with. I am here reminded of Maurizio Lazzarato’s talk at Art and Immaterial Labour Symposium in London, January 2008. To really briefly summarize, Lazzarato pointed towards the key paradigmatic “values” of modernity: freedom, heterogeneity, difference and deviance, all capacities or “talent” of the artist. However, to put it shortly, such skills or values are not restricted to the artist anymore but are distributed across the whole of the social body which in Lazzarato’s discourse can be connected to societies of security (in the manner suggested by Foucault). Anyhow, Lazzarato tracks the genealogy of this idea through Duchamp and Kafka. For example Duchamp’s readymade is emblematic of concerns that could be relevant for all the “talent shows” of people with little traditional talent in the manner of how already “the readymade does not involve any virtuosity, technique or particular know-how, so it ‘desacralizes’ and deprofessionalizes the artist’s function…”. (Lazzarato, in Radical Philosophy 149, p. 27). Instead of the idea of the active, creative genius, we have the act of doing pretty much nothing; “Acting at the minimum”, as Lazzarato calls it; “doing nothing”, he writes, as the “refusal to accomplish what is asked of you, whether it be the passivity of the worker or the activity of the artist…”.
Lazzarato’s larger point relates to demonstrating how the act of the artist is not anymore set against work. The wider field of work and creativity have been renegotiated in a new regime of proximity. Indeed, such aesthetic practices and discourses should be also seen as productions of subjectivity, which is the generalization of some of the banality in avant-garde techniques to the general culture of creativity. (As a footnote: in his recent book Le gouvernement des inégalites Lazzarato talks about the regime of neoliberalism acting through the wider field of the social; intervening through a promotion of creativity and multiplicity in order to create the aspiration for entrepreneurship, the personalized “human capital” of each and every one’s powers of differentiation.)
The truth about Creative Industries is the grey banality of the everyday life at an ad-agency, or a games house where an increasing amount of the jobs has to do with administration and for example answering maintenance calls. (In some games houses apparently the figure is something like 25 % of people hired for creative design, 75 % for admin such as support lines.) Naturally this applies to universities as well, where the amount of admin is increasing in terms of personnel but also in terms of duties of the supposedly creative classes such as lecturers and researchers.
In this context, Cola-Olli is not so much a loser than only an emblematic figure of the middle-classes trying to find that last spark of uniqueness within admin cultures of creativity. Beyond talent, performing the banality of the everyday life in creative industries. He is the “readymade” performer of current culture obsessed with finding talent in every corner of life. And to be fair, if pressed with the question of what would be my creative talent, I would remain speechless. I could not perform any better than Cola-Olli in drinking Coke, or the Stavros Flatley family doing their mock Greek/Irish step dancing, nor could I sing. To put it in lyrics by Morrissey and the Smiths: ” She said: I know you and you cannot sing / I said: that’s nothing, you should hear me play the piano.” Hence, I have to remain academic swamped with loads of admin on my desk.

>Genitals in the Field of Vision

>If you happened to see an unusual amount of genitals a couple of days ago, you might have stumbled across Youtube’s “Porn Day” — a prankster or a media activist coup that was meant to raise awareness of the new music video policies on Youtube. So if you were looking for Hannah Montana or Jonas Brothers, you might have found something totally different, to put it bluntly. Responsibility was claimed by a Japanese message board community, but we could extend the logic a bit further.

It reminds first of all of the trick (real or folk lore) of inserting just a random image of a penis-in-action between film frames in the manner mentioned in the film Fight Club. The mind might not immediately notice what happened, but the brain and the nervous system registers that something was not right. It’s tempting to put your Zizek-hat on and start talking about ruptures in the fabric of the real world by an intrusion of something-that-does-not-fit-in. An unmotivated penis in the field of vision surely does that.
In such a manner, the thousands of porn clips posted on Youtube can be seen as such ruptures of expectations, of the narrative of the world to but it a bit metaphorically. Yet, we could as much claim that such a rupture is actually what holds together the logic of the Internet, and its the libidinal desires, the dirty side of us/our networks that maintains the libidinal economy and circulation. Its the anomalous that keeps the supposedly normal intact.
It took me three paragraphs to get to the point of flagging the new review (Mute magazine) by Luciana Parisi of Matteo Pasquinelli’s Animal Spirits. Parisi’s review is highly recommended. It picks up on the key strengths and weaknesses of Pasquinelli’s book, and resonates with some of the points I made in my review of the same book for Leonardo Digital reviews. Pasquinelli is able to complexify many of the dualisms haunting the supposedly liberating discourses of network culture and point towards the much more intriguing evil energies circulating through bodies, through networks. In the midst of the assumed free software and commons movements lies an assumption of the natural goodness of the human being (also targeting Chomsky) which neglects the at times implicit structurations of power that define any act of creation and cooperation. In other words, as also Parisi summarizes, the idea of freedom and non-rivalry of digital information hides the facts of “immaterial conflict” of living labour. To quote Parisi: “This conflict includes the economy of references, the race to meet deadlines, the competition for festival selection and between festivals and ‘the envious and suspicious attitudes among activists’ (p.49).”
Parisi also picks the point of critique that I did in my review. Pasquinelli’s critique against the code-theorists, and what seems to extend towards the whole of software studies, is way too broad and remains vague. Reading “code” and theorists of code only through an interest in codification that neglects the living materialities of the flesh, so to speak, neglects the more nuanced work done in software studies. Many of the theorists there, and who have paid attention to the concrete assemblages and practices of software as the key relay of network culture, have developed much more thoughtful ways of taking into account why code and software are not to be seen only as symbolic material but as Parisi writes, such modes of abstraction that involve energetic relations. I have recently tried to write about “ethologies of code” and point to the way how code should not be seen as representational and it should not be reduced to its function of codification of the intensities of any real of fleshy bodies. Instead, also code and software can be seen working through notions of relationality, affect and intensities of such relations. In the context of Pasquinelli, and Parisi’s review, she writes: “Codes are not simply binary systems of simulations that hide living conditions of existence. Codes are real abstractions that have an energetics equivalent to flesh and blood despite remaining utterly irreducible to any physical system. Pasquinelli’s insistence on the meta-structure of coding and the under-structure of living labour ultimately overlooks the materiality of code. Furthermore, by taking code culture at its face value, he ignores the weird and prolific underworld of esoteric software cultures.”
I find Parisi’s point excellent, and as said, something I have been developing is strongly in tune with this. Of course, the earlier projects on viralities and parasites tried already to take into account of such “animal energies” in network cultures, but the more recent paper is even more closely targeted on “ethologies of software.” Indeed, such points flag the need to be more aware of the dirty energies inside software cultures as well — the genitals and all in the field of not only vision but code.