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Apparatus theory of media á la (or in the wake of) Karen Barad

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Reading through Karen Barad’s Meeting the Universe Halfway is a rewarding but time-consuming event. A very durational event, at least for me. Summer is usually the time of metaphysics and other stuff that cannot be subsumed in the 1 hour slots one has between teaching etc. during term time; hence, I have ended often carrying Whitehead, Simondon and now Barad with me to the beach and other places more suitable for Ruth Rendell’s etc.

Writing the draft version of my text for Fibreculture Media Ecologies-issue and reading Barad at the same time produced this very short, but I think fascinating realisation; what Barad says about the apparatus in quantum theory and specifically Nils Bohr’s philosophy of quantum theory is actually something I try to touch in thinking through what media is in the text ( a certain kind of milieu theory of media). In short, Barad outlines Bohr’s stance how practices embody theories and more dynamically, how practices are specific practices in time that enact and differentiate theories in their work. In this context, Barad produces this six-part summary of what apparatuses are – especially in the context of physical measurements and laboratory work but something I would suggest you to read as media theory as well. In other words, replace in the text below quoted from Barad (Meeting the Universe Halfway, 2007, p. 146) every word “apparatus” with “media” – I find it a very good and material-dynamic way to understand the ontology of media technologies.

“1) apparatuses are specific material-discursive practices (they are not merely laboratory setups that embody human concepts and take measurements); 2) apparatuses produce differences that matter—they are boundary-making practices that are formative of matter and meaning, productive of, and part of, the phenomena produced; 3) apparatuses are material configurations/dynamic reconfigurings of the world; 4) apparatuses are themselves phenomena (constituted and dynamically reconstituted as part of the ongoing intra-activity of the world); 5) apparatuses have no intrinsic boundaries but are open-ended practices; and 6) apparatuses are not located in the world but are material configurations and reconfigurings of the world that re(con)figure spatiality and temporality as well as (the traditional notion of) dynamics (i.e. they do not exist as static structures, nor do they merely unfold or evolve in space and time).”

Of course, the full impact of this idea is hard to grasp outside the context of Barad’s intriguing book. And I am sure she would not mind my appropriation of her ideas to media theory as well; after all, she herself is reading quantum theory as offering the key challenges towards rethinking key notions of subjectivity, agency, causality, etc. in feminist cultural theory. (And anyway, reading laboratory apparatuses etc. in the context of media history has been done before anyway, from Jonathan Crary to Henning Schmidgen etc.)

This idea offers a fascinating “new apparatus theory” of media – that differs from what is usually referred to as apparatus approaches in film studies.

Media Ecologies: Extending Media Studies

I have been occupied trying to think through the notion of media ecologies in the wake of Matthew Fuller’s great work of the same name. I am trying to work through ex-Mongrel members’ Eco Media project and also referencing Garnet Hertz’s Dead Media project where both projects extend media ecologies to media archaeological ideas. The idea is to say how especially Eco Media project’s methodologies are practical transversal tools to bring media natural and media technological into proximity — or well, actually saying that they were never apart. Working through the art projects and via Simondon, Guattari and others, at the moment these three themes sum up what I am trying to say (this is from the article’s “conclusions” as it stands in the current draft version):


1)Expansion of “media” to include a number of such processes, objects and modes of perception, motility and relationality that are not usually seen as “media” in its modern, cultural sense; in this expanded mode, media becomes more an ethological relationality than merely a technological object. Hence, media ecologies can take its cue as much from flows and streams of nature or the modes of perception of animals.

2)Media ecologies engage in transversal communication that tie together the aforementioned “media of nature” to considerations of current media culture. Media ecologies can bring such dispersed practices into proximity through experimental takes, methods, field days, and such that engage for example in rethinking such human-centred notions of security and ownership that characterise contemporary media sphere. With the Eco Media project, this combined with an expansion of the notion of “free media.”

3)Media ecologies in our take act as imaginary media of sorts; but not media of imaginary things, but imagination as extension of the potentialities of media. Through the projects, we can get a glimpse on the idea of media history as a reservoir of R&D, as Garnet Hertz has labelled it in the wake of media archaeological research, which poses not only the demand to rethink temporality in a less linear sense but also the political-economic ties of media in the midst of current eco-crisis.

Needs work, but I love this opportunity to continue some of the Insect Media themes but without actually talking about insects per se. That was kind of the idea in that book, ; that insects acted as good vehicles towards thinking “relationality” and ethology of technological objects. The Eco Media project in itself is a wonderful, quirky project that also included the Eco Media open day; natural media olympics and the Pigeon vs. Internet race were among highlights! And of course, the fact that the pigeon won the race due to technical problems with the internet system…