Home > insect media, media archaeology, Media ecology > Media Ecologies: Extending Media Studies

Media Ecologies: Extending Media Studies

I have been occupied trying to think through the notion of media ecologies in the wake of Matthew Fuller’s great work of the same name. I am trying to work through ex-Mongrel members’ Eco Media project and also referencing Garnet Hertz’s Dead Media project where both projects extend media ecologies to media archaeological ideas. The idea is to say how especially Eco Media project’s methodologies are practical transversal tools to bring media natural and media technological into proximity — or well, actually saying that they were never apart. Working through the art projects and via Simondon, Guattari and others, at the moment these three themes sum up what I am trying to say (this is from the article’s “conclusions” as it stands in the current draft version):


1)Expansion of “media” to include a number of such processes, objects and modes of perception, motility and relationality that are not usually seen as “media” in its modern, cultural sense; in this expanded mode, media becomes more an ethological relationality than merely a technological object. Hence, media ecologies can take its cue as much from flows and streams of nature or the modes of perception of animals.

2)Media ecologies engage in transversal communication that tie together the aforementioned “media of nature” to considerations of current media culture. Media ecologies can bring such dispersed practices into proximity through experimental takes, methods, field days, and such that engage for example in rethinking such human-centred notions of security and ownership that characterise contemporary media sphere. With the Eco Media project, this combined with an expansion of the notion of “free media.”

3)Media ecologies in our take act as imaginary media of sorts; but not media of imaginary things, but imagination as extension of the potentialities of media. Through the projects, we can get a glimpse on the idea of media history as a reservoir of R&D, as Garnet Hertz has labelled it in the wake of media archaeological research, which poses not only the demand to rethink temporality in a less linear sense but also the political-economic ties of media in the midst of current eco-crisis.

Needs work, but I love this opportunity to continue some of the Insect Media themes but without actually talking about insects per se. That was kind of the idea in that book, ; that insects acted as good vehicles towards thinking “relationality” and ethology of technological objects. The Eco Media project in itself is a wonderful, quirky project that also included the Eco Media open day; natural media olympics and the Pigeon vs. Internet race were among highlights! And of course, the fact that the pigeon won the race due to technical problems with the internet system…


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