White Stripes to Zombie Media – A Theme Tune
Jack White might not agree but White Stripes’ “Rag & Bone” goes at the top of my list for the theme tune for zombie media and media archaeology. Listen to it.
If you don’t want it, we’ll take it; if you don’t want to give it to us, we keep walking by.
Keep going, we’re not tired.
Got plenty of places to go, lots of homes we ain’t been to yet.
West side, southwest side, middle-east, rich house, dog house, outhouse, old folks house, house for unwed mothers, halfway homes, catacombs, twilight zones.
Looking for techniques, turntables to gramophones.
So take a last lick of your ice cream cone.
And lock up what you still want to own.
But please be kind.
And don’t rewind.
All of your pretty, your pretty little rags and bones.
All that obsolete stuff and junk, piled up, ready to be used, reused, modified and reappropriated – your rags and bones that fill the attic, the junkyard, the garage.
Of course, this applies to Jack White/White Stripes more generally too. He might not acknowledge that also the pre-digital is technological but still, this is where it actually gets interesting. For instance recording in non-digital studios (Elephant was recorded in London, at Toerag Studios):
It’s all tech, and scholars of music technologies and sound recording could tell much more about that. For Kittler, of course, it was about the reuse of war technologies in the studio, from Stockhausen’s late 1950s use of “the pulse generator, indicating amplifier, band-pass filter, as
well as the sine and square wave oscillators “, all remnants “ discarded U.S. Army equipment” (1999: 97) to Abbey Road . Microphones and tape technologies, all points to the primacy of the studio as this set, place of experimental modes of time axis manipulation and hence reality manipulation. Continuing with Kittler: “Berliner’s primitive recording technology turns into a Magical Mystery Tour. In 195 4 , Abbey Road Studios, which not coincidentally produced the Beatles’ sound, first used stereo audiotapes; by 1970 eight-track machines had become the standard; today discos utilize 3 2 or 64 tracks, each of which can be manipulated on its own and in unison.226 “Welcome to the machine, ” Pink Floyd sang, by which they meant, “tape for its own ends-a form of collage using sound .” In the Funkspiele of the Abwehr, Morse hands could be corrected; in today’s studios, stars do not even have to be able to sing anymore. When the voices of Waters and Gilmour were unable to hit the high notes in “Welcome to the Machine,” they simply resorted to time axis manipulation: they dropped the tape down half a semitone while recording and then dropped the line in on the track.” (109)
Similarly, it’s the operative technics that allows Jack White to do his rag & bone sort of technicity, completely technological too, and why not even a bit of zombie mediaesque in some of its valorisation of the media archaeological moment. Obviously, part of the narrative of rock is the insistance on the authencity which itself is consolidated through technical media.
And that is the trick. In the perceptive note by Ryan Bishop and John Phillips, in their book on avantgarde aesthetics and military/modern technologies they write of this constitutive role of media as environments for such a narrative that keeps on recurring — and is itself recursive in relation to the technological platform sustainining it: ” […] recording technology – like military surveillance technology – is designed to reduce the evidence of the technology itself, bringing the performance into your living room or bar, replacing “live” music, perhaps to the detriment of live performers.” (2011: 89).