Home > German media theory, insect media, media archaeology, Media ecology, weird materialities, Zielinski > A Call for An Alternative Deep Time of the Media

A Call for An Alternative Deep Time of the Media

I am here recapping some ideas from an earlier post, but I wanted to flag this as a separate theme…

I want to pick up on Siegfried Zielinski’s notion of deep time of the media — not straightforwardly media archaeological, but an anarchaeological call for methodology of deep time research into technical means of hearing and seeing. In Zielinski’s vision, which poetically borrows from Stephen Jay Gould’s paleontological epistemology at least in its vision, the superficiality of media cultural temporality is exposed with antecedents, hidden ideas, false but inspiring paths of earlier experimenters from Empedocles to Athanius Kircher, Johann Wilhelm Ritter to Cesare Lombroso.

Zielinski’s excavations are not content to stay within the regime of media archaeology, but want to uncover a non-linear layering of variations. Indeed, in a manner that seems to be borrowing from a Deleuze-Guattarian ontology of nomadism and the primacy of variation (I don’t however think that Z makes the link to DG explicit), Zielinski’s methodology is in this sense a refusal of any master plans of media development and a plea against both the drive towards psychopathia medialis (the standardization and uniformity as well as illusions of teleology). Instead, the paleontological conceptualisation of a media history of variations finds surprising case studies of aberrants paths for hearing and seeing, of optics and acoustics, of technical means of guiding, misguiding, educating and mocking the senses.

And yet, as an alternative deep time, I suggest that instead of male heroes, we approach a more geologically tuned deep time – deep in various senses, down to mineral excavation, and picking up some themes of media ecological sort. I want to speculate with a more geologically oriented notion of depth of media that is interested in truly deep times – of thousands, millions, billions of years and in depth of the earth; A media excavation into the mineral and raw material basis of technological development, through which to present some media historical arguments as to how one might adopt a material perspective in terms of ecological temporality.

For instance for the European Union, the future of information technology has to be planned starting from a material level up: The EU does not hold much in terms of critical raw material resources when it comes to advanced technology that are identified crucial for a longer term socio-economic change. Obviously, such issues are  always voiced with a concern for the geopolitical-economic consequences. In short, this refers to the crucial status of China, Russia, Brazil, Congo and for instance South-Africa as producers of raw materials, and an alternative material future of technological culture. This connects to a realisation: the materiality of information technology starts from the soil, and underground – 500 meters, and preferably (for the mining companies) lower as the earth’s crust is dozens of kilometres deep.

Cobalt  —- Lithium-ion batteries, synthetic fuels

Gallium —- Thin layer photovoltaics, IC, WLED

Indium —– Displays, thin layer photovoltaics

Tantalum —- Micro capacitors, medical technology

Antimony —– ATO, micro capacitors

Germanium —– Fibre optic cable, IR optical technologies

Niobium —– Micro capacitors, ferroalloys

Neodymium —- Permanent magnets, laser technology[1]

From animals to nature as a resource, a material ecology for media is an increasingly important topic. This is the double bind that relates media technologies to ecological issues; on the one hand, acting as raw material for the actual hardware, from cables to cell phones; on the other hand, as an important epistemological framework whether in relation to mapping of climate change or in terms of further resources for exploitation, as in the recent proposal not just for Internet of Things – but Internet of Underwater Things.

Perhaps an alternative sort of a deep time of the media is needed – one that does not excavate deep times of human inventions, successful or just imagined, but deep times of animal and geological sort, and the cultural techniques that are affiliated with such non-human regimes? This could be a further advance to consolidate the work of media ecology and zootechnics (cf. Sebastian Vehlken’s recent work in this area, as well as Insect Media).

[1] European Union Critical Raw Materials Analysis, By the European Commission Raw Materials Supply Group, July 30, 2010. Executive Summary by Swiss Metal Assets, October 1, 2011, under www.swissmetalassets.com (24.7.2012).


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