Machinology

I was asked to write a short forum piece on “new materialism” for Communication and Critical/Cultural Studies-journal and I wrote a piece called “New Materialism as Media Theory: Dirty Matter and Medianatures”. It partly picks up on some of the themes I have been recently talking and writing about, influenced by such scholars as Sean Cubitt. It also articulated – albeit briefly – some points concerning German media theory as new materialism, even if going the quickly to a different direction concerning materiality. Here is a short taster of what’s to come.

The key points of the text were in short: 1) we need to understand how media technologies themselves already incorporate and suggest “new materialism” of non-solids, non-objects and this is part of technical modernity (the age of Hertzian vibrations); 2) we need also to understand bad matter – not just the new materialism that is empowering, but one that is depowering: the matter that is toxic, leaking from abandoned electronic media, attaching to internal organs, skins of low paid workers in developing countries. In this context, “medianatures” is the term I use to theoretically track the continuums from matter to media, and from media back to (waste) matter.

I believe that it is this continuum that is crucial in terms of a developed material understanding of media cultures. Hence, it’s a shame from a new materialist point of view that even such pioneering thinkers as Michel Serres miss this point concerning the weird materialities of contemporary technological culture – weird in the sense that they remain irreducible to either their “hard” contexts and pollution (CO2, toxic materials, minerals, and other component parts) or their “soft” bits – signs, meanings, attractions, desires. In Malfeasance. Appropriation Through Pollution? Trans. Anne-Marie Feenberg-Dibon (Stanford: Stanford University Press 2011),  these are the two levels Serres proposes as crucial from an environmental point of view but he ignores the continuum between the two. And yet, signs are transmitted as signals, through cables, in hardware, in a mesh of various components from heavy metals to PVC coatings.

Perhaps a good alternative perspective to Serres’ is found in how both Félix Guattari and Gilles Deleuze conceive of a-signification as a regime of signs beyond signification and meaning: Gary Genosko’s apt example (in: Félix Guattari. A Critical Introduction London: Pluto 2009, 95-99 ) is the case of magnetic stripes on for instance your bank card as a form of automatized and operationalized local power that is not about interpretation, but a different set of signal work. Elaborating signaletic material – electronic signals and software – through a reference to Deleuze’s film theory and a-signification by Bodil Marie Stavning Thomsen is also useful. As she elaborates – and this much we know from years of intensive reading of Deleuze in screen based analyses – Deleuze wanted to include much more than signification into the cinematic impact, and mapped a whole field of a-signifying matter in film: “sensory (visual and sound), kinetic, intensive, affective, rhythmic, tonal, and even verbal (oral and written).” (“The Haptic Interface. On Signal Transmissions and Events” in Interface Criticism. Aesthetics Beyond Buttons, edited by Christian Ulrik Andersen and Søren Bro Pold, Aarhus University Press 2011, 59) What she points out in terms of signal media is as important: after signs come signals, and the media of signals needs a similar move as Deleuze did with film: to carve out the a-signifying material components for digital media too.

Such a-signifying components are rarely content to stay on one level, despite a lot of theory often placing primacy to software, hardware, or some other level. Various levels feed into each other; this relates to what Guattari calls mixed semiotics, and we can here employ the idea of a medianature-continuum.  The a-signifying level of signs is embedded in the a-signifying materiality of processes and components.

In short, it’s continuums all the way down (and up again), soft to hard, hardware to signs. In software studies (see: David M. Berry, The Philosophy of Software. Code and Mediation in the Digital Age,  Palgrave Macmillan 2011, 95-96), the continuum from the symbol functions on higher levels of coding practices to voltage differences as a “lower hardware level” has been recognized: assembly language needs to be compiled, binary is what the computer “reads”, and yet such binaries take effect only through transistors; and if we really want to be hardcore, we just insist that in the end, it comes back to voltage differences (Kittler’s famous “There is no Software”-text and argument). Such is the methodology of “descent” that Foucault introduced as genealogy, but German media theory takes as a call to open up the machine physically and methodologically to its physics – and which leads into a range of artistic methodologies too, from computer forensics to data carvery. In other words, recognizing the way abstraction works in technical media from voltages and components to the more symbolic levels allows us to track back, as well, from the world of meanings and symbols – but also a-signification – to level of dirty matter.