New virals
More viral analysis is out: a special issue of WSQ just came out, a special issue on Viral – edited by Patricia Clough & Jasbir Puar. It is an extensive one, so do try to grab a copy somewhere. It also includes a review of Insect Media. The book is reviewed alongside Jodi Dean’s Blog theory and Steven Shaviro’s Cinematic Affect. Great to be featured alongside such writers.
Besides that special issue, another one to keep your eyes open for: Tony Sampson’s monograph Virality is now out! An excellent analysis which indeed “resuscitates Tarde” and analyses cultures of virality from memes to terror and love. I also really enjoy the manner in which Sampson employs notions of hypnosis into an analysis of network culture. it reminds of the idea of “evil media” that Fuller and Goffey have the past years developed (check out The Spam Book for a short intro to what Evil Media Studies is.)