The Amazon Machine

Joana Moll’s new project The Hidden Life of an Amazon User launches online, investigating the relations of code, users, logistics, space and transport. It also deals with the double energies of energy infrastructures of online platforms/logistics companies such as Amazon, and the energies of usage of customers. I was also invited to write for the project; in my short text I outline how “Moll’s critical interface project can also be considered an experimental set up of the Standard Amazon User (SAU): a semi-automated algorithmic pattern of interface actions that are measured and guided by a mass of code and synchronised in relation to the planetary scale logistical operation that is the backbone of Amazon’s infrastructural and data-intensive operations – the warehouse driven architecture of digital economy. “

The full text here.

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