Good news for the start of 2013: the volume of Wolfgang Ernst writings Digital Memory and the Archive is out! The book is soon available in bookstores. The collection that I edited is the first to introduce this very important German media theorist whose style of media archaeology is highly exciting and provocative. Ernst is one of the significant names in the German media studies landscape, and represents one of the directions where theory is going in the post-Friedrich Kittler world.
Ernst’s interest in media archaeology is very material, and insists on the agency of the machine. His theories are interested in material epistemologies and the operationality of old media devices. Media devices govern our ways of seeing and hearing, but also our modes of knowledge. Hence, Ernst’s media theory is a way to understand the change in our archival logic in software culture. But it’s not only about the digital and not only about archives. Indeed, his writings on the sonic and in general media arts are important insights into a meticulous material media theory that represents a unique way to understand the persistence of history and time. Ernst writes his theory through mediatic paths: from television to internet cultures, media arts to archival institutions, Hertzian discoveries to sound.
The collection has a longer introduction by me, as well as the section introductions that I wrote. Ernst was kind enough to write his own preface to this English edition of his writings where he pitches the idea of cross-Atlantic influences and meditation on what is happening in media studies at the moment. An inspiring read. Or in Wendy Chun’s words, quoting her endorsement:
“Digital Memory and the Archive offers the most compelling and insightful account published to date of how and why objects matter. Moving beyond textual analysis, its careful, theoretically rigorous engagement with the relic—the physicality of the archive—promises to change the direction of the digital humanities. Thanks to this book, we will all now be addressing the microtemporality of archives and the mechanics of remaining. Finally, a definitive collection in English of one of the most brilliant and influential media archaeologists.”
Below you will find the short blurb from the publisher University of Minnesota Press website as well as the table of contents.
In the popular imagination, archives are remote, largely obsolete institutions: either antiquated, inevitably dusty libraries or sinister repositories of personal secrets maintained by police states. Yet the archive is now a ubiquitous feature of digital life. Rather than being deleted, e-mails and other computer files are archived. Media software and cloud storage allow for the instantaneous cataloging and preservation of data, from music, photographs, and videos to personal information gathered by social media sites.
In this digital landscape, the archival-oriented media theories of Wolfgang Ernst are particularly relevant. Digital Memory and the Archive, the first English-language collection of the German media theorist’s work, brings together essays that present Ernst’s controversial materialist approach to media theory and history. His insights are central to the emerging field of media archaeology, which uncovers the role of specific technologies and mechanisms, rather than content, in shaping contemporary culture and society.
Ernst’s interrelated ideas on the archive, machine time and microtemporality, and the new regimes of memory offer a new perspective on both current digital culture and the infrastructure of media historical knowledge. For Ernst, different forms of media systems—from library catalogs to sound recordings—have influenced the content and understanding of the archive and other institutions of memory. At the same time, digital archiving has become a contested site that is highly resistant to curation, thus complicating the creation and preservation of cultural memory and history.
Contents of Wolfgang Ernst, Digital Memory and the Archive
Archival Media Theory: An Introduction to Wolfgang Ernst’s Media Archaeology , by Jussi Parikka
Media Archaeology as a Trans-Atlantic Bridge, Wolfgang Ernst
Part I. The Media Archaeological Method
1. Let There Be Irony: Cultural History and Media Archaeology in Parallel Lines
2. Media Archaeography: Method and Machine versus History and Narrative of Media
Part II. From Temporality to the Multimedial Archive
3. Underway to the Dual System: Classical Archives and Digital Memory
4. Archives in Transition: Dynamic Media Memories
5. Between Real Time and Memory on Demand: Reflections on Television
6. Discontinuities: Does the Archive Become Metaphorical in Multi-Media Space?
Part III. Microtemporal Media
7. Telling versus Counting: A Media-Archaeological Point of View
8. Distory: 100 Years of Electron Tubes, Media-Archaeologically Interpreted vis-à-vis 100 Years of Radio
9. Towards a Media Archaeology of Sonic Articulations
10. Experimenting Media‐Temporality: Pythagoras, Hertz, Turing
Appendix. Archive Rumblings: An Interview with Wolfgang Ernst , by Geert Lovink
What is Media Archaeology? gives no direct answer to the question that it poses. Instead, it gives a map – a cartography of how to see the field of media archaeology defined by various theories and directions, that help us to go to places – and think things. However, I remember trying to think through definitions of media archaeology – a useful task to bring clarity. I originally doodled something like this for my working blog for that WiMA book, but let’s return to that now. This thinking aloud was partly triggered by my soon to be new colleague Sunil Manghani’s question…so how does media archaeology differ from media history.
Here is one attempt to give definition type of coordinates…although this does not exhaust the richness of MA and its various traditions.
Media archaeology can be understood as a heterogeneous set of theories and methods that investigate media history through its alternative roots, forgotten paths, neglected ideas and machines. It explicitly challenges the supposed newness of digital culture. Media archaeology gives new ideas to understand media cultural temporality. The definitions have ranged from emphasising the recurring nature of media cultural discourses (Huhtamo) to media archaeology as an-archaeology, or variantology (Zielinski) which in its excavation of the deep time layers of our means of seeing tries to find an alternative route to dismantle the fallacy of linear development.
Furthermore, I see media archaeology as a history-theory enterprise in which temporal excavation of media functions as a theoretical force as well; a reading of old media and new media in parallel lines. Media archaeology is decisively non-linear, and rigorously theoretical in its media historical interest of knowledge. In a Benjaminian vein, it abandons historicism when by it is meant the idea that the past is given and out there waiting for us to find it; instead, it believes in the radical assembling of history, and histories in the plural, but so that it is not only a subset of cultural historical writing. Instead, media archaeology needs to insist both on the material nature of its enterprise – that media are always articulated in material, also in non-narrative frameworks whether technical media such as photography, or algorithmic media features such as databases and software networks – and that the work of assembling temporal mediations takes place in an increasingly varied and distributed network of institutions, practices and technological platforms.
Indeed, what media archaeology investigates are also the practical rewirings of time, as is done in media artistic and creative practice work, through archives digital and traditional, as well as DIY and circuit bending which recycle, and remix obsolete technology as much as they investigate aesthetic and political economic conditions of technical media.
Media archaeology takes place in artistic labs, laboratories where hardware and software are hacked and opened, but also in in conceptual labs for experimenting with concepts and ideas.
So as you can see, it moves into certain material characteristics that I want to keep close to media archaeology. It does not mean that this it the only to approach MA. For instance, here is what Huhtamo wrote.
It’s out, and gradually in book stores — What is Media Archaeology? (Polity),
my new book about media archaeology (what a surprise)!
It picks up where the edited volume Media Archaeology: Approaches, Applications, and Implications (Huhtamo and Parikka) left off; this means the implications bit, and how media archaeology relates to other recent discussions in art, cultural and media theory: software studies, new materialism, archives, and more. In other words, it complements the earlier collection.
So in short,
1) What IS media archaeology?
- depends who you ask. If you ask Erkki Huhtamo or Siegfried Zielinski, you might get a different answer than from asking me. For Huhtamo, it is the recurring topoi/topics of media culture; for Zielinski, a poetic exploration of deep times and variantology; and so forth. For me, it is an exciting theoretical opening to think about material media cultures in a historical perspective. However, it expands into an experimental set of questioning about time, obsolescence, and alternative histories as well. In one way, it is about analyzing the conditions of existence of media cultural objects, processes and phenomena. It picks up on some strands of “German media theory”, but connects that to other debates in cultural theory too.I like what Bernhard Siegert has said about the early ethos of media archaeology being that of Nietzschean gay science — experimental, exploratory, radical. Perhaps in this vein, media archaeology is one answer to the need to think transdiscplinary questions of art, science, philosophy and technology.
2) Isn’t it just media history that tries to rebrand itself?
- No, not really. A lot of the media archaeological work expands to strong theoretical arguments as well as quite different sorts of historical inquiry than one recognizes in media historical work. Having said that, perhaps this is where the interesting connections are emerging; how media archaeology can contribute to media historical inquiry as well as to thinking about archives and cultural memory. There is one chapter on archives in this new book. A lot of media archaeology owes to earlier new cultural histories and new historicism, so the link is there.
3) Isn’t media archaeology only a footnote to Kittler’s work?
- That would be unfair towards a bunch of other theorists, German and non-German. Kittler himself denied being a media archaeologist, even if a lot of the stuff has taken much inspiration from him and the idea of looking at “conditions of existence” of cultural formations through (technical) media. Even Germany is filled with media archaeological work, since 1980s, and a lot of that expands to such new directions as Cultural Techniques (Siegert, Krajewski, Vissman, and others) as well as other media archaeologists — not least Wolfgang Ernst. In addition, the book offers an insight to other media archaeological theories, such as Huhtamo’s, Zielinski’s, new film history (Elsaesser et al) as well as the links to emerging media studies fields such as digital humanities (eg Kirschenbaum’s work).
4) Sounds like the book is all theory, huh?
There is more than just media theory — although I admit, that because of the nature of the book, was not able to work too much of new empirical material there. However, one key thing that pops up in the book is the use of media archaeology as an artistic method. There is a whole chapter dedicated to that. I think one of the most exciting directions is to see how these methodologies can be used in design, arts and other fields of creative practice that anyway are interested in themes of obsolescence, media and technological affordance, the environment and ecology, remix and for instance hardware (even analogue!).
5) What next?
- No more media archaeology for me. Well, I have jokingly promised that I won’t use the term anymore, even if I am interested in seeing where this term might take us. I will come up with a disguise, a theoretical disguise.
6) your chance to ask me a question!
- and I will answer, if I can.
Meanwhile, here is the info about the book:
(From the Publisher’s catalogue and website):
This cutting-edge text offers an introduction to the emerging field of media archaeology and analyses the innovative theoretical and artistic methodology used to excavate current media through its past.
Written with a steampunk attitude, What is Media Archaeology? examines the theoretical challenges of studying digital culture and memory and opens up the sedimented layers of contemporary media culture. The author contextualizes media archaeology in relation to other key media studies debates including software studies, German media theory, imaginary media research, new materialism and digital humanities.
What is Media Archaeology? advances an innovative theoretical position while also presenting an engaging and accessible overview for students of media, film and cultural studies. It will be essential reading for anyone interested in the interdisciplinary ties between art, technology and media.
And the blurbs:
‘Jussi Parikka offers a lucid, concise, and highly readable account of a new and exciting field – media archaeology. He demonstrates that contemporary media forms are rooted to the past by multiple threads – untangling them helps us understand the media frenzy that currently surrounds us.’
Erkki Huhtamo, University of California Los Angeles
‘A fabulous map of media archaeology that, as its subject compels, produces its territory anew.’
Matthew Fuller, Goldsmiths
‘The most comprehensive coverage to date of this fascinating area of study. Parikka’s book offers an excellent overview of connections between the material and social aspects of media technology. He provides a thorough review of the diverse and sometimes contrasting theoretical foundations and provides a host of concrete examples of media-archaeological practice that serve to bridge the gap between heady theoretical trajectories and the concerns of practicing artists, users and other readers who take their technology seriously.’
Paul DeMarinis, Stanford University
Table of Contents
Introduction: Cartographies of the Old and the New
Media Archaeology of the Senses: Audiovisual, Affective, Algorithmic
Imaginary Media: Mapping Weird Objects
Media Theory and New Materialism
Mapping Noise and Accidents
Archive Dynamics: Software Culture and Digital Heritage
Practicing Media Archaeology: Creative Methodologies for Remediation
Conclusions: Media Archaeology in Digital Culture
Note: the book is hitting the bookstores now in the UK (May), and soon in North-America (June) and rest of the world.
Media amateurism has been an integral part of modern culture way before social media kicked in with its own DIY spirit. The electronic hobbyists and tinkerers of 1970s were themselves too preceded by so many earlier forms of learning communication and building circuits. Code-based culture does not then begin with software as we know it – from the emergence of computing and the much later emergence of computer languages as separate entities that relate to the mythologies of coders, hackers and controlling the hardware through the magical language of code (for a wonderful recent excavation into ontologies of software, see Wendy Chun’s Programmed Visions).
“Thousands of Radio Amateurs find it easy to Learn Code”, read a main title in Popular Science (March 1932), describing the process of getting a radio amateur license and the earlier technological discourse concerning machine-knowledge. Radio amateurism and wireless DIY of the earlier decades of 20th century represents itself perhaps one of the most important media archaeological reference points when thinking about contemporary technological DIY culture, and one can find interesting ideas from that discourse. The way knowledge about machines, code and the professionalism is standardized and practice is itself fascinating – DIY as a crash course into key scientific discoveries of modernity, practically applied. Electrical functions needed to be internalized into a hands-on skill, as the article describes: “You must first master the elementary principles of electricity as given in the simpler textbooks on the subject. Then you must apply the principles of magnetism and electromagnetic action plus an understanding of the radio vacuum tube to mastering simple radio transmitting and receiving circuits. […] You don’t have to know all the ins and outs of complicated radio broadcast transmitting circuits, nor do you require a detailed knowledge of elaborate receiving circuits such as the heterodyne.” (72)
This class of amateurs was however someone who was part of a nationally regulated standardization process flagging the importance of this system of transmission – this regulation had to do with technical knowledge, ethics and legalities as well as speed of communication, or skills more widely: The amateur operation license test was the way to become an operator – the mythical figure still living in such discourses as The Matrix-film(s), the one in charge of the communication field – what message goes where, interpreting of code, sending of things, packets, people to addresses.
But it was grey, this area of knowledge – or at least reading through the regulations. Take paragraph 9 of the Radio Division Regulations for Operators: “Amateur Class. Applications for this class of license must pass a code test in transmission and reception at a speed of at least 10 words per minute, in Continental Morse Code (5 characters to the word). An applicant must pass an examination which will develop knowledge of the adjustment and operation of the apparatus which he desires to use and of the international regulations and acts of Congress in so far as they relate to interference with other radio communications and impose duties on all classes of operators.” Speed – speeding up of communication as part of modernity – was something that was still tied to the skills of the operators, and slowed down by the human needing to be trained.
Code, as indicated in the passage, meant of course Morse Code. Dit-dit-dit-dah. A tip given in Popular Science relates to a sensory approach to code as not only abstract pattern but something that relates to your ears and mouths: “In memorizing the code, try to think of the letters as different sounds rather than as so many dots or dashes. Think of the letter C, for example, as “dah-dit-dah-dit” and as dash followed by dot, followed by dash, followed by dot.” (73) Carnal knowledge? Code in the flesh sounds much too poetic, but at least we could say, code in your mouth, ringing in your ears, feedback to your fingers tapping. Code, signal processing, transmission share so much with cultures of music, rhythmics, sound and voice.
(Forthcoming and related: a podcast interview with Paul Demarinis about hands-on, carnal knowing of technical media and media archaeological art.)
Complementing the biomedia-theme of the conference (Response:ability) of this year, the final panel of Transmediale 2011 featured two important writers in media theory and arts: Marie-Luise Angerer and Mark B.N. Hansen. Angerer was very interesting in her presentation that focused on the notion of affect, talking about Massumi, the disappearing half a second in registration of sensations, and dance, but I want to mention here especially Hansen (partly because of the selfish reason of having been recently occupied with the idea of time-critical media, and microtemporality).
Amusingly introduced in the programme as the other Mark Hansen – who teaches statistics at UCLA – this Mark Hansen at Transmediale is of course the author of New Philosophy for New Media and Bodies in Code; both important, interesting books in embodiment and the media artistic cultures of perception. As was pointed out during the session, partly by Hansen himself, his theoretical trajectory has moved in new directions during these years: from a very strong phenomenological focus influenced by Maurice Merleau-Ponty, to a much more Gilbert Simondon influenced Bodies in Code, and now he is framing his project through A.N.Whitehead. This is interesting, as it shows yet another contemporary cultural and media theorist moving in that direction. Well known are the Whitehead writings of Massumi and Manning in Montreal, and of course the recent Whitehead writings of Steven Shaviro, the debates around object oriented philosophy that take a lot aboard from Whitehead, and naturally the ideas of such pioneers as Isabelle Stengers and Bruno Latour. So Hansen as well has joined this crew enthusiastic about the superject instead of subject, and the distributed field of prehensions instead of the primacy of the human body and sensory system as the focal point in aesthetics.
Hansen’s current project is more generally framed as a move from objects to processes. Hansen argues that so much of media theory (including his own work) has been focusing on objects as the primary, uhm, object of media theory. Instead, contemporary culture of distributed ubiquitous media environments demands something else. The presentation itself was packed full of theoretical arguments that are hard to unpack in a good brief way, but I just want to point towards some key concepts.
Hansen argues that this new media culture demands new concepts – a new culture of media processes has to be complemented by a specificity paying attention to how it happens on such levels that are not always directly registered on the human sensorium. Interestingly, he pointed towards Guattari as well, even if not so strongly as talking about Whitehead. In short, the indebtedness to Guattari could be summarized through the idea that machines talk to machines before talking to us. Hansen takes this concretely, in a similar manner to Wendy Chun, and pays attention to how much happens in our media machines (take smart phones that all the time are connected due to the GPS system etc) before we actively use them. The sensibilities inherent in such regimes of software cultures are indeed beyond the normal accounted for 5 senses that media theory has traditionally recognized. And here kicks in Whitehead.
Instead of the body focus of previous (new) media theory, Whitehead offers ways to rethink embodiment. The body is in such a theoretical frame “a vast set, a society of sensibilities.” Similarly Whitehead complicates the notion of perception by two important specifications: perception as presentational immediacy, as it has been understood in so much of history of philosophy and perception as causal efficacy. Without me being able to go into enough detail here, causal efficacy points towards the way Whitehead wants to take into account the way actual entities in the world are created through their relations to other entities, preceding them, and in midst of which entities are determined. It points towards the processual nature of perception being born – not the end result, but the “sensory processes leading up to and informing perception.”
When Shaviro asked the question of how would contemporary cultural theory look like if we had focused more on Whitehead, instead of Heidegger as the 20th century philosopher, Hansen seems to ask: how could we bend Whitehead into a media theorist? Whitehead hardly wrote anything related to media or technology per se (even if writing lots on science which we can argue of course being of huge importance to any understanding of media culture). For Hansen, the key point is how Whitehead’s perspective affords us to think about nonperceptual sensation. It gives agency to the environment instead of the focal subject effected and affected by that environment, and offers the perspective of the superject for media theory: how the individual is the end result of the environmental datum prehended by this focal point.
This in a way pairs up with the nature of the processual environments – that when we need to talk about processes as the central “object” of media studies, we need to see this both in the sense how e.g. Whitehead can offer such theoretical perspectives (causal efficacy) as well as how the distributed, ubiquoitous software environments are processes, unfolding in their nature. This is where Hansen’s perspective ties together with the recent debates concerning time-critical perspectives that especially the Berlin Humboldt media theorists have promoted (again, see Axel Volmar’s Zeitkritische Medien, 2009, as well as Wolfgang Ernst’s writings). Yet, there is an important difference as Hansen seems to argue that it’s only the recent new media has made the processual approaches crucial. But is this not already the case for such earlier media as wireless, cinema even, and for example television? Hansen does not fully address why the earlier media of signal processing of various forms does not qualify for the microtemporal ideas he is arguing for, where the circulating nature of the electric, electromagnetic, and then electronic signal is processual. I would argue that here some media archaeology should step in and offer a broader perspective concerning technical media and time, affect of technological relations, and process.