The new issue of Cultural Studies Review follows up from the 2012 Code-conference that was held in Melbourne, at Swinburne University. The event was marvelous, thanks to the organizers. And now, Esther Milne and Anthony McCosker have edited a lovely special issues Coding Labour. With a line-up including Anna Munster, Ned Rossiter, Mark Cote,Rowan Wilken and many more – as well as for instance Meaghan Morris in the same issue – one can expect much.
My own article is about the slightly heretic crossbreeding of German media theory and cognitive capitalism. It briefly discusses the notion of cultural techniques as a way to elaborate cognitive capitalism in the context of practices and techniques of software, code and labour. Hence it ends up in a curious short example from the 1970s, the management and organisational arrangement of metaprogramming, as a way to discuss how we might approach techniques of “creative” work in software culture.
You can find the text here and below a short abstract.
This article addresses cultural techniques of cognitive capitalism. The author argues that to understand the full implications of the notion of cognitive capitalism we need to address the media and cultural techniques which conditions its range and applications. The article offers an expanded understanding of the labour of code and programming through a case study of ‘metaprogramming’, a software related organisation practice that offered a way to think of software creativity and programming in organisations. The ideas from the 1970s that are discussed offer a different way to approach creativity and collaborative and post-Fordist capitalism. The author brings together different theoretical perspectives, including German media theory and Yann Moulier Boutang’s thesis about cognitive capitalism. The wider argument is that we should pay more attention to the media archaeological conditions of practices of labour and value appropriation of contemporary technological capitalism as well as the cultural techniques which include ‘ontological and aesthetic operations’ that produce cultural, material situations.
If you are serious about speculative realism, or object-oriented, perhaps you should consider this instead.
Martin Howse, Diff in June, Link Editions, Brescia 2013. Soft cover, 740 pp., ISBN 9781291503593
Martin Howse’s weird data archaeology delivers its own set of speculations concerning a more media-specific non-human perspective that opens up the object in alternative ways. If the computer speaks it definitely sounds a bit different than narratives of philosophical discourse. This is data archaeology becoming media epistemology becoming a speculative artistic practice into onto-epistemologies. If this is forensics, it is a twisted sort where the computer self-records and narrates its own little day in the life.
“Diff in June” tells a day in the life of a personal computer, written by itself in its own language, as a sort of private log or intimate diary focused on every single change to the data on its hard disk. Using a small custom script, for the entire month of June 2011 Martin Howse registered each chunk of data which had changed within the file system from the previous day’s image. Excluding binary data, one day’s sedimentation has been published in this book, a novel of data archaeology in progress tracking the overt and the covert, merging the legal and illegal, personal and administrative, source code and frozen systematics.”
For those those interested in Howse’s earlier projects and collaborations, check out the interview we did in Berlin some years ago.
The Independent wrote a piece on spam, and I was interviewed as well. The main driver for the story is Finn Brunton’s forthcoming book on the same topic (and I can reveal that it is a great study). I also consider it a highpoint of my academic career that I am in the same story with Beyonce. Sort of.
Here another earlier recorded interview I did, this time with Dr Robin Boast. Our chat was inspiring for me, as usual; we talked archives, metadata, cultural heritage institutions and digital culture, and I always find Boast’s insights so provocative, so fresh. Boast is really someone who can talk of archival fevers and the history of the discipline; archive as a profession and an institution. He offers wonderful archival, museum science and anthropological insights, infusions, into digital culture.
You can find the interview Mp3 here. The timing of re-uploading of the interview, from January 2011, is good; Boast has just been appointed Professor of Cultural Information Sciences at the University of Amsterdam in Netherlands, leaving behind UK and Cambridge. Great catch for Amsterdam!
Just to remind: all of these interviews I have been posting were made originally in the context of the Creative Technology Review podcasts, that I did with Julio D’Escrivan.
It’s out, and gradually in book stores — What is Media Archaeology? (Polity),
my new book about media archaeology (what a surprise)!
It picks up where the edited volume Media Archaeology: Approaches, Applications, and Implications (Huhtamo and Parikka) left off; this means the implications bit, and how media archaeology relates to other recent discussions in art, cultural and media theory: software studies, new materialism, archives, and more. In other words, it complements the earlier collection.
So in short,
1) What IS media archaeology?
- depends who you ask. If you ask Erkki Huhtamo or Siegfried Zielinski, you might get a different answer than from asking me. For Huhtamo, it is the recurring topoi/topics of media culture; for Zielinski, a poetic exploration of deep times and variantology; and so forth. For me, it is an exciting theoretical opening to think about material media cultures in a historical perspective. However, it expands into an experimental set of questioning about time, obsolescence, and alternative histories as well. In one way, it is about analyzing the conditions of existence of media cultural objects, processes and phenomena. It picks up on some strands of “German media theory”, but connects that to other debates in cultural theory too.I like what Bernhard Siegert has said about the early ethos of media archaeology being that of Nietzschean gay science — experimental, exploratory, radical. Perhaps in this vein, media archaeology is one answer to the need to think transdiscplinary questions of art, science, philosophy and technology.
2) Isn’t it just media history that tries to rebrand itself?
- No, not really. A lot of the media archaeological work expands to strong theoretical arguments as well as quite different sorts of historical inquiry than one recognizes in media historical work. Having said that, perhaps this is where the interesting connections are emerging; how media archaeology can contribute to media historical inquiry as well as to thinking about archives and cultural memory. There is one chapter on archives in this new book. A lot of media archaeology owes to earlier new cultural histories and new historicism, so the link is there.
3) Isn’t media archaeology only a footnote to Kittler’s work?
- That would be unfair towards a bunch of other theorists, German and non-German. Kittler himself denied being a media archaeologist, even if a lot of the stuff has taken much inspiration from him and the idea of looking at “conditions of existence” of cultural formations through (technical) media. Even Germany is filled with media archaeological work, since 1980s, and a lot of that expands to such new directions as Cultural Techniques (Siegert, Krajewski, Vissman, and others) as well as other media archaeologists — not least Wolfgang Ernst. In addition, the book offers an insight to other media archaeological theories, such as Huhtamo’s, Zielinski’s, new film history (Elsaesser et al) as well as the links to emerging media studies fields such as digital humanities (eg Kirschenbaum’s work).
4) Sounds like the book is all theory, huh?
There is more than just media theory — although I admit, that because of the nature of the book, was not able to work too much of new empirical material there. However, one key thing that pops up in the book is the use of media archaeology as an artistic method. There is a whole chapter dedicated to that. I think one of the most exciting directions is to see how these methodologies can be used in design, arts and other fields of creative practice that anyway are interested in themes of obsolescence, media and technological affordance, the environment and ecology, remix and for instance hardware (even analogue!).
5) What next?
- No more media archaeology for me. Well, I have jokingly promised that I won’t use the term anymore, even if I am interested in seeing where this term might take us. I will come up with a disguise, a theoretical disguise.
6) your chance to ask me a question!
- and I will answer, if I can.
Meanwhile, here is the info about the book:
(From the Publisher’s catalogue and website):
This cutting-edge text offers an introduction to the emerging field of media archaeology and analyses the innovative theoretical and artistic methodology used to excavate current media through its past.
Written with a steampunk attitude, What is Media Archaeology? examines the theoretical challenges of studying digital culture and memory and opens up the sedimented layers of contemporary media culture. The author contextualizes media archaeology in relation to other key media studies debates including software studies, German media theory, imaginary media research, new materialism and digital humanities.
What is Media Archaeology? advances an innovative theoretical position while also presenting an engaging and accessible overview for students of media, film and cultural studies. It will be essential reading for anyone interested in the interdisciplinary ties between art, technology and media.
And the blurbs:
‘Jussi Parikka offers a lucid, concise, and highly readable account of a new and exciting field – media archaeology. He demonstrates that contemporary media forms are rooted to the past by multiple threads – untangling them helps us understand the media frenzy that currently surrounds us.’
Erkki Huhtamo, University of California Los Angeles
‘A fabulous map of media archaeology that, as its subject compels, produces its territory anew.’
Matthew Fuller, Goldsmiths
‘The most comprehensive coverage to date of this fascinating area of study. Parikka’s book offers an excellent overview of connections between the material and social aspects of media technology. He provides a thorough review of the diverse and sometimes contrasting theoretical foundations and provides a host of concrete examples of media-archaeological practice that serve to bridge the gap between heady theoretical trajectories and the concerns of practicing artists, users and other readers who take their technology seriously.’
Paul DeMarinis, Stanford University
Table of Contents
Introduction: Cartographies of the Old and the New
Media Archaeology of the Senses: Audiovisual, Affective, Algorithmic
Imaginary Media: Mapping Weird Objects
Media Theory and New Materialism
Mapping Noise and Accidents
Archive Dynamics: Software Culture and Digital Heritage
Practicing Media Archaeology: Creative Methodologies for Remediation
Conclusions: Media Archaeology in Digital Culture
Note: the book is hitting the bookstores now in the UK (May), and soon in North-America (June) and rest of the world.
I am off to Berlin Transmediale 2012-festival soon — excited as always. Giving there two talks; the latter one on Sunday on a panel organized by Tim Druckrey on methods for media art histories — I guess an unofficial media archaeology panel with Siegfried Zielinski, Wolfgang Ernst and Inke Arns!
And something different already on Friday; a performance with Julio D’Escrivan, mixing media theory and live coding… part of the Uncorporated Subversion-panel! Here is a short summary, but for the whole effect…be there on Friday. Should be worth the while, I promise…even though, in terms of the theme of “cognitive capitalism” that the paper touches a bit; I am not at all uncritical towards it, and agree it misses several key points. However, the notion is good, I would say, as a way to continue such investigations as Jonathan Crary has started into the ways in which cognition in a very wide sense, embrasing embodied, affective being, perception, sensation, is constantly articulated “out of our heads” (Alva Noë) — but in our media; a media ecology of production of perceptive, thinking, remembering subject. The collaborative form between me and D’Escrivan has itself been again a great way to work together. Last year we tried out similar things with Garnet Hertz (also with our Transmediale theory prize nominated paper on Zombie Media), and now through the performance.
This presentation can be best approached as an experiment in theory-code-collaboration, through live coding (D’Escrivan) and some speculative media theory (Parikka) concerning techniques of the cognitive. With some minor notes that reflect live coding as a practice, the focus is more or less on the notion of cognitive capitalism. What the talk/performance presents are some tentative steps towards a media archaeology of cognitive capitalism. In other words, what are the supportive, sustaining and conditioning techniques that contribute to the cerebral? In this context, we propose to step away from a cognitive as understood as immaterial or as inner life, and towards a cognitive that is distributed, supported, relayed and modulated continuously in a complex information ecology. We are interested in investigating forms of collaboration between code and sonic arts, and media theory, and investigate collaboration as a form of (extra-)institutional practice in contemporary arts and education field.