March 20, 2013 – Wednesday at King’s College, London, Strand Campus.
Seminar 4.30-5.30 in room K.311 and the book launch 5.30-7.00 in the the Small Somerset Room.
In 2009 Parikka and Sampson coedited The Spam Book, a collection of articles intended to probe the “dark side” of digital culture. The Spam Book addressed a shift from a digital culture very much defined in terms of the economic potential of digital objects and tools toward a discourse describing a space seemingly contaminated by digital waste products, dirt, unwanted, and illicit objects.
In this seminar and the following book launch, Parikka and Sampson discuss emerging ideas and theoretical approaches to digital culture. Parikka’s media archaeological approach and Sampson’s research on virality provide insights into worlds of affect, anomaly and the alternative genealogy from which our network culture emerges. Parikka’s recent book What is Media Archaeology? pitches media archaeology as a multidisciplinary 21st century humanities field that resonates with a range of recent scholarly debates from digital humanities to software studies and digital forensics. Media archaeological excavations and discussions on such theorists as Friedrich Kittler offer an alternative insight to the current digital culture/economy debates in the UK.
Sampson’s approach to digital culture brings together a Deleuzian ontological worldview with the sociology of Gabriel Tarde. His subsequent theory of network contagion does not, as such, restrict itself to memes and microbial contagions derived from biological analogies or medical metaphors. It instead points toward a theory of assemblages of imitation, viral events, and affective contagions. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. Sampson provides an assemblage theory of digital culture concerned with relationality and encounter, helping us to understand digital contagion as a positively sociological event, building from the molecular outward, long before it becomes biological.
Parikka’s media archaeology and Sampson’s contagion theory both figure the importance of a materialist approach to the imaginary and the nonconscious as central to an understanding of digital culture. Hence, the seminar asks the question: what is the nonconscious of digital culture?
Both books are available at the event along with wine.
The event page on Facebook.
Jussi Parikka: What is Media Archaeology? Polity Press: Cambridge, 2012.
Tony D. Sampson: Virality: Contagion Theory in the Age of Networks. University of Minnesota Press: Minneapolis, 2012.
Jussi Parikka is Reader in Media & Design at Winchester School of Art, and author of Digital Contagions (2007) and Insect Media (2010) as well as (co-) editor several edited collections, including The Spam Book (2009), Media Archaeology (2011) and Medianatures (2011). He blogs at htt://jussiparikka.net.
Tony D. Sampson is a London-based academic and writer currently lecturing at the University of East London. A former musician, he studied computer technology and cultural theory before receiving a PhD in sociology from the University of Essex. His research blog is at http://viralcontagion.wordpress.com/
To find the venue:
London, King’s College, Strand Campus.
4.30-5.30 in K3.11 on the Strand Campus of KCL.
K3.11 (King’s Building, Third Floor, Room 11)
To find K3.11 you take stairs up from the Second Floor King’s Building at the Strand end of King’s Building. You can ask for directions at the Strand Reception.
From 5.30-7.00 the Small Somerset Room
Lori Emerson has interviewed Wolfgang Ernst for the Library of Congress blog. It is a great conversation that also addresses the differences between digital preservation and Ernst’s Media Archaeological approach. The latter is, as mentioned on this blog as well, placed and spatialised in the Media Archaeological Fundus (Fundus= bottom, ground), part of his Media Studies Institute. (This idea worked even better at the original Sophienstrasse 22 address of the Institute, because it was located deep in the concrete bunker type basement).
Ernst emphasises the connection between teaching media theory and practicing material “hermeneutics”: to have access to technological devices, opening them up, reverse engineering. Operationality is at the centre of this view concerning media studies. A dysfunctional television is just a design object: media starts when it can operate signals. Ernst’s approach draws from a Heideggerian pun (of sorts) of the objects of the Fundus as Epistemological Spielzeug (ref. to Heidegger’s Zeug), “epistemological toys” for pedagogical purposes.
Ernst responds to one of Lori Emerson’s questions:
“The bias of MAF based teaching is to train students to resist the nostalgic or even melancholic impulse which is normally associated with so-called “dead media”, and to discover the retro-futuristic element instead. The electric telegraph, e. g., operates with discrete signal transmission: a code which after an age of AM media (such as radio) returned in unexpected ways. Whereas digital data transmission is much too fast to be perceivable directly to human senses, the classic telegraph “dots and dashes,” when connected to an acoustic mechanism, may serve as a way of slowing down and sonifying the nature of coded signal transmission.”
Such a focus on spatialities of media studies emphasises more points concerning the current interest in thinking about “theory as practice”: the various techniques, institutions and spatialities in which cultural/media theory takes place. For instance the Fundus is a sort of a ground(ing) as well as underbelly of media theory, in how the technical and tactile engagment with technologies enables a connection to text and theory. Ernst is very reluctant to call this “Digital Humanities”: it’s media studies!
Read the full interview here.
We had in Berlin just last week our joint book launch with Ernst: his Digital Memory and the Archive alongside my What is Media Archaeology? It was great to be launching the theory books in the midst of yet another great bunch of transmediale exhibitions of media archaeological resonance: the Octo Pneumatic Media System (a Rohrpost in action), the Evil Media Distribution Centre, Refunct Media vol. 5, and more.
Good news for the start of 2013: the volume of Wolfgang Ernst writings Digital Memory and the Archive is out! The book is soon available in bookstores. The collection that I edited is the first to introduce this very important German media theorist whose style of media archaeology is highly exciting and provocative. Ernst is one of the significant names in the German media studies landscape, and represents one of the directions where theory is going in the post-Friedrich Kittler world.
Ernst’s interest in media archaeology is very material, and insists on the agency of the machine. His theories are interested in material epistemologies and the operationality of old media devices. Media devices govern our ways of seeing and hearing, but also our modes of knowledge. Hence, Ernst’s media theory is a way to understand the change in our archival logic in software culture. But it’s not only about the digital and not only about archives. Indeed, his writings on the sonic and in general media arts are important insights into a meticulous material media theory that represents a unique way to understand the persistence of history and time. Ernst writes his theory through mediatic paths: from television to internet cultures, media arts to archival institutions, Hertzian discoveries to sound.
The collection has a longer introduction by me, as well as the section introductions that I wrote. Ernst was kind enough to write his own preface to this English edition of his writings where he pitches the idea of cross-Atlantic influences and meditation on what is happening in media studies at the moment. An inspiring read. Or in Wendy Chun’s words, quoting her endorsement:
“Digital Memory and the Archive offers the most compelling and insightful account published to date of how and why objects matter. Moving beyond textual analysis, its careful, theoretically rigorous engagement with the relic—the physicality of the archive—promises to change the direction of the digital humanities. Thanks to this book, we will all now be addressing the microtemporality of archives and the mechanics of remaining. Finally, a definitive collection in English of one of the most brilliant and influential media archaeologists.”
Below you will find the short blurb from the publisher University of Minnesota Press website as well as the table of contents.
In the popular imagination, archives are remote, largely obsolete institutions: either antiquated, inevitably dusty libraries or sinister repositories of personal secrets maintained by police states. Yet the archive is now a ubiquitous feature of digital life. Rather than being deleted, e-mails and other computer files are archived. Media software and cloud storage allow for the instantaneous cataloging and preservation of data, from music, photographs, and videos to personal information gathered by social media sites.
In this digital landscape, the archival-oriented media theories of Wolfgang Ernst are particularly relevant. Digital Memory and the Archive, the first English-language collection of the German media theorist’s work, brings together essays that present Ernst’s controversial materialist approach to media theory and history. His insights are central to the emerging field of media archaeology, which uncovers the role of specific technologies and mechanisms, rather than content, in shaping contemporary culture and society.
Ernst’s interrelated ideas on the archive, machine time and microtemporality, and the new regimes of memory offer a new perspective on both current digital culture and the infrastructure of media historical knowledge. For Ernst, different forms of media systems—from library catalogs to sound recordings—have influenced the content and understanding of the archive and other institutions of memory. At the same time, digital archiving has become a contested site that is highly resistant to curation, thus complicating the creation and preservation of cultural memory and history.
Contents of Wolfgang Ernst, Digital Memory and the Archive
Archival Media Theory: An Introduction to Wolfgang Ernst’s Media Archaeology , by Jussi Parikka
Media Archaeology as a Trans-Atlantic Bridge, Wolfgang Ernst
Part I. The Media Archaeological Method
1. Let There Be Irony: Cultural History and Media Archaeology in Parallel Lines
2. Media Archaeography: Method and Machine versus History and Narrative of Media
Part II. From Temporality to the Multimedial Archive
3. Underway to the Dual System: Classical Archives and Digital Memory
4. Archives in Transition: Dynamic Media Memories
5. Between Real Time and Memory on Demand: Reflections on Television
6. Discontinuities: Does the Archive Become Metaphorical in Multi-Media Space?
Part III. Microtemporal Media
7. Telling versus Counting: A Media-Archaeological Point of View
8. Distory: 100 Years of Electron Tubes, Media-Archaeologically Interpreted vis-à-vis 100 Years of Radio
9. Towards a Media Archaeology of Sonic Articulations
10. Experimenting Media‐Temporality: Pythagoras, Hertz, Turing
Appendix. Archive Rumblings: An Interview with Wolfgang Ernst , by Geert Lovink
I was recently interviewed for Figure/Ground Communication. So I talk of things here. Some even personal ones, like why ending up in this career path (don’t really know, to be honest).
Under the term of “a New Media Archaeology”, the inaugural issue of NECsus – European Journal of Media Studies has a review of Insect Media, Media Archaeology as well as Pasi Väliaho’s Mapping the Moving Image. Picking up on these three books out of four is not out of selfishness or wanting to dismiss the fourth book (Cinema beyond film: Media epistemology in the modern era ) touched upon in the review/report but to point to a funny detail or a coincidence. In the same review, all of us from me to Erkki Huhtamo (co-editor of Media Archaeology) to Väliaho studied at the University of Turku, even if Huhtamo already in the 1980s, and by the time me and Pasi came to the university, Huhtamo was on his gradual way to media archaeological fame.
Hence, the title of this posting, “The Turku School of Media Theory”, is very much tongue in cheek and not to be taken completely seriously, although one has to say there was a minor buzz back then. I briefly asked Huhtamo about his 1980s Turku-times and influences; for him, early 1980s literature studies lectures by Hannu Riikonen were the ones to introduce Ernst Robert Curtius. This also meant picking up the notion of “topos”, so important for Huhtamo, and gradually by late 1980s, starting to think media culture too through it. Indeed, like mine also Huhtamo’s roots are in cultural history. Huhtamo was for instance in the 1980s using the idea of recurring topoi to investigate late 16th century Italian travel narratives.
Huhtamo had in the late 1980s picked up on various media theoretical strands for instance through the cultural semiotics of Eco as well as Barthes. Siegfried Zielinski visited Turku back then (probably early 1990s?) and Zielinski’s Audiovisionen was one of the books that was read in Turku by Huhtamo and for instance Jukka Sihvonen – currently professor of Media Studies. Sihvonen was the one who acted as the catalyzer for my and Väliaho’s (among other folks’) inaugural interest in such media theoretical oddities as Kittler and German media theory in general. In addition, Sihvonen’s seminar on Deleuze in the late 1990s was really one of the key elements which kick-started a lot of the interest in material media theory. (I will leave it to someone else to provide fullfledged and accurate histories of Finnish and Turku academia of the 1990s). One needs such minor exits, escape routes, and suddenly academic classes can shift into exciting eye-openers and turning points.
Similarly one could say that a lot of the stuff happening in Turku in media theory – not only in Film and TV studies (later Media Studies) but also Cultural History – was despite the seemingly internationally peripheral location great quality (lots of other things were happening then and still, including Women’s Studies, which for instance has produced lots of very interesting feminist art theory). Oh and it has not disappeared anywhere – Media Studies is doing excellent, Art Studies has taken a new materialist turn in Turku, and in addition, for years the University has had its own folks in Digital Culture (where I am affiliated Faculty member as an Adjunct Professor, Docent) too!
It’s out, and gradually in book stores — What is Media Archaeology? (Polity),
my new book about media archaeology (what a surprise)!
It picks up where the edited volume Media Archaeology: Approaches, Applications, and Implications (Huhtamo and Parikka) left off; this means the implications bit, and how media archaeology relates to other recent discussions in art, cultural and media theory: software studies, new materialism, archives, and more. In other words, it complements the earlier collection.
So in short,
1) What IS media archaeology?
- depends who you ask. If you ask Erkki Huhtamo or Siegfried Zielinski, you might get a different answer than from asking me. For Huhtamo, it is the recurring topoi/topics of media culture; for Zielinski, a poetic exploration of deep times and variantology; and so forth. For me, it is an exciting theoretical opening to think about material media cultures in a historical perspective. However, it expands into an experimental set of questioning about time, obsolescence, and alternative histories as well. In one way, it is about analyzing the conditions of existence of media cultural objects, processes and phenomena. It picks up on some strands of “German media theory”, but connects that to other debates in cultural theory too.I like what Bernhard Siegert has said about the early ethos of media archaeology being that of Nietzschean gay science — experimental, exploratory, radical. Perhaps in this vein, media archaeology is one answer to the need to think transdiscplinary questions of art, science, philosophy and technology.
2) Isn’t it just media history that tries to rebrand itself?
- No, not really. A lot of the media archaeological work expands to strong theoretical arguments as well as quite different sorts of historical inquiry than one recognizes in media historical work. Having said that, perhaps this is where the interesting connections are emerging; how media archaeology can contribute to media historical inquiry as well as to thinking about archives and cultural memory. There is one chapter on archives in this new book. A lot of media archaeology owes to earlier new cultural histories and new historicism, so the link is there.
3) Isn’t media archaeology only a footnote to Kittler’s work?
- That would be unfair towards a bunch of other theorists, German and non-German. Kittler himself denied being a media archaeologist, even if a lot of the stuff has taken much inspiration from him and the idea of looking at “conditions of existence” of cultural formations through (technical) media. Even Germany is filled with media archaeological work, since 1980s, and a lot of that expands to such new directions as Cultural Techniques (Siegert, Krajewski, Vissman, and others) as well as other media archaeologists — not least Wolfgang Ernst. In addition, the book offers an insight to other media archaeological theories, such as Huhtamo’s, Zielinski’s, new film history (Elsaesser et al) as well as the links to emerging media studies fields such as digital humanities (eg Kirschenbaum’s work).
4) Sounds like the book is all theory, huh?
There is more than just media theory — although I admit, that because of the nature of the book, was not able to work too much of new empirical material there. However, one key thing that pops up in the book is the use of media archaeology as an artistic method. There is a whole chapter dedicated to that. I think one of the most exciting directions is to see how these methodologies can be used in design, arts and other fields of creative practice that anyway are interested in themes of obsolescence, media and technological affordance, the environment and ecology, remix and for instance hardware (even analogue!).
5) What next?
- No more media archaeology for me. Well, I have jokingly promised that I won’t use the term anymore, even if I am interested in seeing where this term might take us. I will come up with a disguise, a theoretical disguise.
6) your chance to ask me a question!
- and I will answer, if I can.
Meanwhile, here is the info about the book:
(From the Publisher’s catalogue and website):
This cutting-edge text offers an introduction to the emerging field of media archaeology and analyses the innovative theoretical and artistic methodology used to excavate current media through its past.
Written with a steampunk attitude, What is Media Archaeology? examines the theoretical challenges of studying digital culture and memory and opens up the sedimented layers of contemporary media culture. The author contextualizes media archaeology in relation to other key media studies debates including software studies, German media theory, imaginary media research, new materialism and digital humanities.
What is Media Archaeology? advances an innovative theoretical position while also presenting an engaging and accessible overview for students of media, film and cultural studies. It will be essential reading for anyone interested in the interdisciplinary ties between art, technology and media.
And the blurbs:
‘Jussi Parikka offers a lucid, concise, and highly readable account of a new and exciting field – media archaeology. He demonstrates that contemporary media forms are rooted to the past by multiple threads – untangling them helps us understand the media frenzy that currently surrounds us.’
Erkki Huhtamo, University of California Los Angeles
‘A fabulous map of media archaeology that, as its subject compels, produces its territory anew.’
Matthew Fuller, Goldsmiths
‘The most comprehensive coverage to date of this fascinating area of study. Parikka’s book offers an excellent overview of connections between the material and social aspects of media technology. He provides a thorough review of the diverse and sometimes contrasting theoretical foundations and provides a host of concrete examples of media-archaeological practice that serve to bridge the gap between heady theoretical trajectories and the concerns of practicing artists, users and other readers who take their technology seriously.’
Paul DeMarinis, Stanford University
Table of Contents
Introduction: Cartographies of the Old and the New
Media Archaeology of the Senses: Audiovisual, Affective, Algorithmic
Imaginary Media: Mapping Weird Objects
Media Theory and New Materialism
Mapping Noise and Accidents
Archive Dynamics: Software Culture and Digital Heritage
Practicing Media Archaeology: Creative Methodologies for Remediation
Conclusions: Media Archaeology in Digital Culture
Note: the book is hitting the bookstores now in the UK (May), and soon in North-America (June) and rest of the world.
Insect Media has won the Society for Cinema and Media Studies Anne Friedberg book award 2012 — awarded annually for Innovative Scholarship! Winning a book prize feels fantastic, but of the possible prizes, exactly the one that carries her name; remembering the inspiration her Window Shopping gave during my studies in the 1990s, and then later, The Virtual Window — all of her work pointing to the way we should be expanding media studies into new fields and investigations!
This sounds like an invented story but it is true: when I received the email about the happy news, I was indexing my forthcoming What is Media Archaeology?-book and only a couple of hours earlier had added the entry “Friedberg, Anne”…
The panel said this of my Insect Media:
“Combining philosophy, theory, history and archival research, Parikka presents, ‘forms of swarm culture in terms of new architectures to offer insights into networked media and the media environments we live in.’The book’s style and writing is energetic, cohesive and enlightening. Moving between early underwater films to cyber theory (biodigitality), the book is full of erudite reflections on Spinoza, algorithms, ticks, Umwelt, and contemporary culture.”
A huge thanks to all!
more about the Anne Friedberg Innovative Scholarship Award:
“The Anne Friedberg Innovative Scholarship Award recognizes the best new scholarly work that exemplifies rigorous, interdisciplinary and theoretical inquiry into issues of vision and visuality. Funded by a generous gift from her estate, the Anne Friedberg Award recognizes innovative work that expands the discipline of film and media studies, emphasizing its relationship to other visual fields, including architecture, art history, and digital media. Believing that “how the world is framed may be as important as what is contained within that frame,” Friedberg was known for her intellectually agile examination of the increasingly visual nature of contemporary culture and its representation on a gamut of screens: at movie theaters, on televisions and computers, on iPhones, BlackBerrys and other hand-held devices. The author of two books on these subjects, Window Shopping: Cinema and the Postmodern (1994) and The Virtual Window: From Alberti to Microsoft (2006), Anne Friedberg was President-Elect of the Society for Cinema and Media Studies before her untimely death in 2009.”