I came across this earlier review essay ” Negotiating Affect in Media/Cultural Studies” (PDF) of Jodi Dean’s, Steven Shaviro’s and my own book (Insect Media) which might interest some people out there.
It was published in WSQ: Women Studies Quarterly 40 (1&2, Spring/Summer 2012).
Times Higher Education has published a very good piece on the corporate university, UK. This does not refer to any particular university (despite this being a personal narrative of one person, opting to quit because “universities are killing off integrity, honesty and mutual support”) but the corporatization of the UK system.
What the piece does so well is showing the transversal links between macroeconomic policies and the microsociological everyday life at universities. The economic free market principles (which actually are not just about free markets, but to me about more meticulous wealth accumulation and political credit accumulation) are also felt in the various affective responses and moods that characterise university life.
Corporate capitalism works through a modulation of affects, and it does not feel particularly good. Read the piece to get one excellent insight to UK academia.
Nathaniel Stern’s book Interactive Art and Embodiment is out! If you want a one-liner what the book is about, this does the job effectively: “How do interactive artworks ask us to perform rigorous philosophies of the body?”
It already reveals the maint thrust of the book, having to do with practices of contemporary digital art and theoretical insights into embodiment – for instance the concept of the implicit body.
Nathaniel Stern’s book is a marvellous introduction to the thinking and practice of this innovative new media artist, and to the work of others in the same field. Philosophically informed and beautifully written, it is sensitive to the many complex issues involved in making such work. –Charlie Gere is Professor of Media Theory and History in the Lancaster Institute for Contemporary Arts, Lancaster University, and author of Digital Culture, Art, Time and Technology, and Community without Community in Digital Culture.
In Nathaniel Stern’s Interactive Art and Embodiment, Stern develops a provocative and engaging study of how we might take interactive art beyond the question of ‘what technology can do’ to ask how the implicit body of performance is felt-thought through artistic process. What results is an important investigation of art as event (as opposed to art as object) that incites us to make transversal linkages between art and philosophy, inquiring into how practice itself is capable of generating fields of action, affect and occurrence that produce new bodies in motion. –Professor Erin Manning, Concordia Research Chair, Faculty of Fine Arts, Concordia University, author of Relationscapes: Movement, Art, Philosophy, Director of the SenseLab and series co-editor of Technologies of Lived Abstraction.
In his very intelligent book, Nathaniel Stern shows how dynamics work: he mobilizes a range of theory and practice approaches so as to entangle them into an investigation of interactive art. Stern maps the incipient activity and force of contemporary art practices in a way that importantly reminds us that digital culture is far from immaterial. Interactive Art and Embodiment creates situations for thought as action. –Dr Jussi Parikka, media theorist, Winchester School of Art, author of Insect Media.
No smoke without fire, although with the tear gassed Istanbul, Ankara and numerous other cities, one should say: no smoke without tears.
While things are unfolding on the streets of Turkey, the international audience of the events are trying to figure out: what is going on. Who are the demonstrators? Hence, kicks in the usual suspects of repertoire of explanations: is this like Occupy Wall St.? Is this the Turkish version of Arab Spring? Are the demonstrators a vocal minority, and we are just misperceiving lots of social media traffic as a major event?
Perhaps the question itself should be differently posed. There are lots of great commentaries floating around, longer texts with already now some excellent contexts of the events. Some of it suggests in a rather good way that we need alternatives than just choosing one existing model of explanation.
Perhaps what is unfolding in front of the international community is what Turkish people already knew: a corrupted and authoritarian culture of politics and business where having firm relations with the ruling party AKP is a benefit for a variety of jobs and economic success for private sector companies (see here for some context); lack of transparency in political decisions that however affect the majority of the people, such as the building of the third bridge or for instance in this Istanbul case, the demolition of Gezi park. The sentiment of dissatisfaction was there already in a way that was not just about secular vs. Islamists.
What is already being voiced is that “This is not about secularists versus Islamists, it’s about pluralism versus authoritarianism,” (quoted in The Economist).
Besides internally about Turkey, the events reveal a lot about the logic of capital: it benefits from authoritarian state measures and tight security controls. As for the case of Turkey, things are supposed to be fine on the economic front.
Interestingly, The Economist writes:
“Like most people, Turks tend to vote with their pockets. A decade of AK rule has brought unprecedented prosperity. Per-capita income has trebled, exports have increased nearly tenfold and Turkish banks are in good health”
But the problem is how much of this growth is exactly focused on the banks as main benefactors and how much of the consumption and investments is done only on credit money. If there is a major economic (read: construction business) bubble growing in Turkey and it bursts, things might very soon be very different – economically and politically. Even a lot of the middle class is actually still, despite university degrees and stable jobs, in a precarious situation.
In any case, the question “Occupy or Tahrir” is actually: what is the specific case of Turkey? Besides revealing details of more global trends of how capitalism enjoys authoritarian regimes (see Zizek on this point) it demands the continuous question of what then is happening specifically in Turkey.
Discussing with my friends in Istanbul, one thing popped up when they narrate the events of the past days: even they, participating, just don’t know everything. They are not sure how things will develop, but they remain hopeful. There is a sense of momentum and an affect that binds across groups, but also the question “who are we”, referring to the protestors, is an open one. Perhaps it is open for a good reason, summarised in one of the placards from Istanbul.
It refers to the various attempts by the prime minister to publicly discredit the demonstrators. But it also gives an affective response, one example of the various texts and visuals that express a strong positive sentiment.
We are not sure who we are, but we will be the people.
A placard from Istanbul:
Day 1 we were the terrorists
Day 2 we were the provocateurs
Day 3 we were the protestors
Day 4 we became the people
Photograph by Baris Safran (via Jodi Dean).
Some years ago, probably in 2008 or so, I remember pitching with another writer a book proposal to a publisher. It would have been a short introduction to “new materialism”, a theoretical wave that argued/s for there to be much more in the world than representations, signifying structures and ideologies — that non-human things exist, independently of us, and that for us to understand matter and embodiment, we need to see it as active, dynamic and stemming from the primacy of relations. Well, the proposal did not get too far. The other reviewer was more or less puzzled about the whole existence of the term, writing that it was just invented for the purposes of the proposal and did not have currency outside in academic debates — in other words, new materialism does not exist (despite the proposal flagging that it is not only Manuel Delanda who had used the term but also Rosi Braidotti, with significant theoretical debates in material feminisms of for instance Grosz and Barad, and of course theoretical ideas since Lawrence Grossberg to the very different ideas of matter and the non-human by Latour and even Kittler!).
Only within months books with “new materialism” in their title, or with allusions to it, like Jane Bennett’s Vibrant Matter, started to come out and even more strongly identify a field and a wave of interest. This theoretical discourse has been recently continued with publications such as New Materialism: Interviews & Cartographies. For me, it is important to really understand the multiplicity in debates concerning matter, the real and non-human — something that at times get understood very narrowly and in a very recent context, despite the longer roots of such ideas. Dolphjin and van der Tuin write nicely that “Our proposition is that new materialism is itself a distinctive trend, both in feminist theory and in cultural theory more broadly, and a device or tool for opening up theory formation.” (100)
Another book discussing new materialism – especially in art theory and practice – is now out. Edited by Barbara Bolt and Estelle Barrett Carnal Knowledge: Towads a New Materialism Through the Arts engages with a range of practices and artistic media, from painting to video, film to dance in order to elaborate new vocabularies of materiality. I have not seen the whole book yet, but I myself co-authored a piece on dance — on a fantastic choreography performed by himself, Tero Saarinen: a modulation of Stravinsky’s Rite of Spring, now called Hunt. The media artist Marita Liulia did the visuals. The piece is explosive. The angle of the text is on dynamics of movement, primacy of relations and biopolitics of dance.
University of East London
Centre for Cultural Studies Research
Pushing the Limits of the Affective Workspace: Revolts, Absorption, and Ecologies of Waste
A symposium with Jussi Parikka, Stevphen Shukaitis and Tony D. Sampson
Chair: Jeremy Gilbert, CCSR
UEL Docklands Campus
(ground ﬂoor, main building, turn left upon entering the main square after leaving Cyprus DLR
Cyprus DLR is literally situated at the campus)
Free, All welcome. No need to book.
The boundaries of capitalist workspaces are continuously stretched to new limits. Work is pushed into the home, the obsolescent and the unconscious. Focusing on affective labour, new materialism and neuromarketing, this seminar looks initially beyond the media screens of the digital industries to the wasteful ecologies of obsolescent technology. It then explores resistance to contemporary capitalism extending to, for example, the refusal of caring labour. Last, it repositions the attentive subject of cognitive capitalism in a neurological space of absorbent and mostly unconscious consumption.
Media Matters as Ecology
Jussi Parikka, Winchester School of Art (University of Southampton).
This talk investigates “new materialism” through the context of media ecology – but ecology understood literally and through electronic waste, and the various temporalities and materialities of obsolescence. It argues, following Sean Cubitt’s and German media theory lead, for such a focus to technical media that accounts not only what’s on the screen, but what enables “media” as content to exist. German media theory has been successful to track this back to the engineering and scientific roots of modern entertainment media, but this talk focuses on electronic waste, and its relation to information technology work, but from a slightly alternative perspective. As such, the talk also touches discussions of “affective labour” as well as non-representational approaches to contemporary media culture.
Jussi Parikka is Reader in Media & Design at Winchester School of Art (University of Southampton). His books include Digital Contagions (2007), Insect Media (2010) and the forthcoming What is Media Archaeology? (2012). He has co-edited The Spam Book (with Tony D. Sampson, 2009) and Media Archaeology (with Erkki Huhtamo, 2011).
Learning from Affective Revolts: Social Reproduction & Political Subjectiviation
Stevphen Shukaitis, University of Essex / Autonomedia
Despite the importance that autonomist feminism has played in the development of autonomist politics and struggles it is commonly relegated to little more than a glorious footnotes of figures emerging out of operaisti thought (such as Antonio Negri and Paolo Virno). Organizing around gender, affective labor, and issues of reproduction posed numerous important questions to forms of class struggle that focused exclusively on the figure of the waged industrial worker. Revolts of housewives, students, the unwaged, and farm workers led to a rethinking of notions of labor, the boundaries of workplace, and effective strategies for class struggles: they enacted a critical transformation in the social imaginary of labor organizing and struggle. By drawing on the history and of these struggles (such as the various Wages for Housework Campaigns and current organizing such as Precarias a la Deriva) and ideas of those involved (such as Silvia Federici, Leopoldina Fortunati, Mariarosa Dallacosta, and Alisa Del Re) this paper will explore some lessons that can be learned from these a(e)ffective insurgency. Taking seriously the questions posed by these struggles are extremely important because as Alisa Del Re argues, attempting to refuse and reduce forms of imposed labor and exploitation without addressing the realms of social reproduction and housework amounts to building a notion of utopia upon the continued exploitation of female labor. Furthermore the often cramped positions that organizing forms of affective labor and social reproduction (housewives, sex workers, etc) occupies becomes all the more important as these processes are further integrated into the composition of contemporary capitalism. How does one refuse caring labor? Strategies for organizing around affective labor, what Precarias a la Deriva have called a “very careful strike,” are important to learn from to find ways “not a high productivity of domestic labor but a higher subversiveness in the struggle.” (Dallacosta/James)
Stevphen Shukaitis is a lecturer at the University of Essex and a member of the Autonomedia editorial collective. He is the author of Imaginal Machines: Autonomy & Self-Organization in the Revolutions of Everyday Day (2009, Autonomedia) and editor (with Erika Biddle and David Graeber) of Constituent Imagination: Militant Investigations // Collective Theorization (AK Press, 2007). His research focuses on the emergence of collective imagination in social movements and the changing compositions of cultural and artistic labor.
Following the Glint in the Eye of the Consumer
Tony D. Sampson, University of East London
New developments in marketing techniques not only aim to sidestep the self-reporting of consumer experiences, but also look beyond the explicit cognitive realm of visual representation to exploit instead the implicit, unconscious affective systems of consumption. Like this, the neuromarketer measures the streams of affect the consumer somatically absorbs in the atmosphere. As the enthusiastic CEO of one US based neuromarketing company puts it, these techniques help the marketer to go beyond conscious consumer engagement with a product and actively seek out what unconsciously attracts them. “Absorption is the ideal,” he claims. This is because it “signifies that the consumer’s brain has not only registered your marketing message or your creative content, but that the other centers of the brain that are involved with emotions and memory have been activated as well.” Along these lines, persuasion and absorption seemingly involves priming the sensory experiences of consumption so as to achieve a number of design goals intended to influence purchase intent.
Tony D. Sampson is a London-based academic and writer. He lectures on new media at UEL where he also leads the new media degree programmes. He is the co-editor (with Jussi Parikka) of The Spam Book: On Viruses, Porn and Other Anomalies From the Dark Side of Digital Culture (Cresskill, Hampton Press, 2009) and the author of Virality: Contagion Theory in the Age of Networks (University of Minnesota Press) to be published later this year. His current research focuses on the latest applications of noncognitive psychology in studies of human computer interaction.